Modeling price-related consequences of the brand origin cue : an empirical examination of the automobile market
Charalampos Saridakis, George Baltas
| Year of publication: |
March 2016
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|---|---|
| Authors: | Saridakis, Charalampos ; Baltas, George |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 27.2016, 1, p. 77-87
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| Subject: | Country-of-origin | Pricing | Car market | Price premiums | Hedonic price analysis | Hedonischer Preisindex | Hedonic price index | Kraftfahrzeug | Motor vehicle | Kfz-Markt | Automotive market | Markenartikel | Brand | Preis | Price | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Produktqualität | Product quality | Markt | Market |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-014-9304-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011444025