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Selling Experiments : menu pricing of information
Bergemann, Dirk; Bonatti, Alessandro; Smolin, Alex - 2014
Persistent link: https://www.econbiz.de/10010380626
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New product design : concept, measurement, and consequences
Homburg, Christian; Schwemmle, Martin; Kuehnl, Christina - In: Journal of marketing 79 (2015) 3, pp. 41-56
Persistent link: https://www.econbiz.de/10011485860
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An empirical analysis of consumer purchase decisions under bucket-based price discrimination
Sun, Yacheng; Li, Shibo; Sun, Baohong - In: Marketing science : the marketing journal of the … 34 (2015) 5, pp. 646-668
Persistent link: https://www.econbiz.de/10011372806
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Social learning and the design of new experience goods
Feldman, Pnina; Papanastasiou, Yiangos; Segev, Ella - In: Management science : journal of the Institute for … 65 (2019) 4, pp. 1502-1519
Persistent link: https://www.econbiz.de/10012022637
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The impact of quality perception and consumer valuation change on manufacturer's optimal warranty, pricing, and market coverage strategies
Li, Kunpeng; Wang, Lan; Chhajed, Dilip; Mallik, Suman - In: Decision sciences : DS 50 (2019) 2, pp. 311-339
Persistent link: https://www.econbiz.de/10012060501
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The significance of enterprise anthropology in Asia
Jordan, Ann - In: Global economic review 47 (2018) 1, pp. 20-27
Persistent link: https://www.econbiz.de/10011889461
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Channel management and product design with consumers' probabilistic choices
Cai, Wenbo; Chen, Ying-Ju - In: International journal of production research 55 (2017) 3/4, pp. 904-923
Persistent link: https://www.econbiz.de/10011612855
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The effects of products' aesthetic design on demand and marketing-mix effectiveness : the role of segment prototypicality and brand consistency
Liu, Yan; Li, Krista J.; Chen, Haipeng; Balachander, … - In: Journal of marketing 81 (2017) 1, pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
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Consumers' responses to product design : using a semantic priming task to assess automatic understanding of product positioning
Belboula, Imene; Ackermann, Claire-Lise; Mathieu, … - In: International journal of market research 61 (2019) 2, pp. 140-156
Persistent link: https://www.econbiz.de/10012172155
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Buying beauty for the long run : (mis)predicting liking of product aesthetics
Buechel, Eva C.; Townsend, Claudia - In: Journal of consumer research : JCR ; an … 45 (2018) 2, pp. 275-297
Persistent link: https://www.econbiz.de/10011900546