Channel management and product design with consumers' probabilistic choices
Year of publication: |
1-15 February 2017
|
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Authors: | Cai, Wenbo ; Chen, Ying-Ju |
Published in: |
International journal of production research. - London : Taylor & Francis, ISSN 0020-7543, ZDB-ID 160477-6. - Vol. 55.2017, 3/4 (1/15.2.), p. 904-923
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Subject: | channel management | product design | pricing | game theory | quantal-response | Produktgestaltung | Product design | Vertriebsweg | Distribution channel | Spieltheorie | Game theory | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy |
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