Narrow search
Showing 1 - 5 of 5
Cover Image
Planning pre-launch positioning : segmentation via willingness-to-pay and means-end brand differentiators
Gengler, Charles E.; Mulvey, Michael S. - In: The journal of brand management : an international journal 24 (2017) 3, pp. 230-249
Persistent link: https://www.econbiz.de/10011708551
Cover Image
Customer roles in self-service technology encounters in a tourism context
Kelly, Petranka; Lawlor, Jennifer; Mulvey, Michael S. - In: Journal of travel and tourism marketing 34 (2017) 1/3, pp. 222-238
Persistent link: https://www.econbiz.de/10011669970
Cover Image
Mining deeper meaning in consumer decision maps
Mulvey, Michael S.; Kavalam, Beena E. - In: Qualitative market research : an international journal 13 (2010) 4, pp. 372-388
Persistent link: https://www.econbiz.de/10008688956
Cover Image
Customer decision-making processes and motives for self-service technology usage in multi-channel hospitality environments
Kelly, Petranka; Lawlor, Jennifer; Mulvey, Michael - In: International journal of electronic customer … 7 (2013) 2, pp. 98-116
Persistent link: https://www.econbiz.de/10010395350
Cover Image
Sources of customer role learning during self-service technology encounters
Kelly, Petranka; Lawlor, Jennifer; Mulvey, Michael - In: Information and communication technologies in tourism …, (pp. 326-338). 2013
Persistent link: https://www.econbiz.de/10009755573