In order to successfully run hotels and restaurants, there has to be a proper marketing strategy for the various segments of guests/customers. Therefore, this paper has attempted to identify different customer segments in these establishments. A survey was conducted involving 210 hotel guests...

In 2006, the Netherlands commenced market based reforms in its health care system. The reforms included selective contracting of health care providers by health insurers. This paper focuses on how health insurers may increase their market share on the health insurance market through selective...