Profiling customers in the hospitality sector : an approach towards market segmentation in hotels and restaurants in Assam
Sinmoy Goswami, Panchanan Barman and Suman Sarmah
| Year of publication: |
May 2017
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|---|---|
| Authors: | Goswami, Sinmoy ; Barman, Panchanan ; Sarmah, Suman |
| Published in: |
The IUP journal of marketing management : IJMM. - Hyderabad : IUP Publ., ISSN 0972-6845, ZDB-ID 2615477-8. - Vol. 16.2017, 2, p. 27-53
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| Subject: | Gastgewerbe | Hospitality industry | Hotellerie | Hotel industry | Marktsegmentierung | Market segmentation | Gastronomie | Restaurant industry | Konsumentenverhalten | Consumer behaviour | Krankenhaus | Hospital | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011732413