The paper is studied the association between various demographic factors and ethnocentric tendencies of consumers of Tripura. However the study further divided the consumers in to rural/urban as well as tribal/non-tribal. CETSCALE has used for the study. It is confirmed from the study that...

The glaring features of the tribal economy are the traditional type of agriculture, high rate of illiteracy, inaccessibility to road, low and primitive type of technology, and very low rate of per capita income. The tribals generally grow food crops and the produce is mainly used for domestic...

Culture plays an important and complex role in shaping consumer behaviour. This article attempts to appraise the role of culture in determining consumer behaviour of the aboriginal Tripuri tribes. Cultural aspects are measured by three globalization-linked cultural dispositions: cosmopolitanism...

North-east food habit is a mixture of different indigenous styles with considerable regional variations. It is signified by very little use of spices, fried and fermented foods. Fish, alkali, bitter substance and acidic foods are prevalent among the tribes. The food habits of the Tiwa tribe are...