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Die Akzeptanz des E-Commerce in der Automobilwirtschaft : Ausmaß, Konsequenzen und Determinanten aus Sicht von Neuwagenkäufern
Betz, Jürgen - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001772907
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Manheim Interactive : Selling Cars Online
Woodham, Richard; Weill, Peter - 2002
player in offline vehicle remarketing. Since 1996, Manheim has been remarketing used automobiles over the Internet. Manheim … Interactive has found that the strength of the Manheim Auctions brand and the confidence and trust that independent car dealers …
Persistent link: https://www.econbiz.de/10014118800
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Einflussfaktoren von Markentreue und deren Auswirkungen : eine empirische Analyse dargestellt am Beispiel von Online-Shops
Wiedmann, Klaus-Peter; Wüstefeld, Thomas; Berking, Ines - 2010
Persistent link: https://www.econbiz.de/10008799072
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Wirkung der Marke bei Onlinekäufen : eine empirisch gestützte Analyse
Sabel, Tatjana - 2007
Persistent link: https://www.econbiz.de/10013435825
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Determinants of consumers' response to pay-what-you-want pricing strategy on the Internet
Weisstein, Fei L.; Kukar-Kinney, Monika; Monroe, Kent B. - In: Journal of business research : JBR 69 (2016) 10, pp. 4313-4320
Persistent link: https://www.econbiz.de/10011554569
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Consumer decision-making at an Internet shopbot : brand still matters
Smith, Michael D.; Brynjolfsson, Erik - In: The journal of industrial economics 49 (2001) 4, pp. 541-558
Persistent link: https://www.econbiz.de/10001629650
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Self as brand and brand as self : a 2x2 dimension conceptual model of self-branding in the digital economy
Hu, Lingshu - In: Journal of internet commerce 20 (2021) 3, pp. 355-370
Persistent link: https://www.econbiz.de/10012549666
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From product brand to platform brand : business evolution of Internet clothing brand Handu
He, Jiaxun; Zhu, Liangjie - In: China-focused cases : selected winners of the CEIBS …, (pp. 137-166). 2019
Persistent link: https://www.econbiz.de/10012004094
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Gesellschaftliche Verantwortung und Transparenz
Schrader, Ulf - 2006
Persistent link: https://www.econbiz.de/10003759553