Consumer decision-making at an Internet shopbot : brand still matters
Year of publication: |
2001
|
---|---|
Authors: | Smith, Michael D. ; Brynjolfsson, Erik |
Published in: |
The journal of industrial economics. - Oxford : Wiley-Blackwell, ISSN 0022-1821, ZDB-ID 218160-5. - Vol. 49.2001, 4, p. 541-558
|
Subject: | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Internet | Online-Handel | Online retailing | Reputation | Markenartikel | Brand | Theorie | Theory |
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