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Modeling heterogeneity in choice models, household level vs. intra-household heterogeneity in reference price effects : should national brands care?
Pahwa, Parneet; Kumar, Nanda; Murthi, B. P. S. - In: Advances in National Brand and Private Label Marketing …, (pp. 3-12). 2023
Persistent link: https://www.econbiz.de/10014289817
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Modelling air carrier choices with a Segment Specific Cross Nested Logit model
Drabas, Tomasz; Wu, Cheng-lung - In: Journal of air transport management 32 (2013), pp. 8-16
Persistent link: https://www.econbiz.de/10010127372
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Incorporating responsiveness to marketing efforts in brand choice modeling
Fok, Dennis; Paap, Richard; Franses, Philip Hans - In: Econometrics : open access journal 2 (2014) 1, pp. 20-44
We put forward a brand choice model with unobserved heterogeneity that concerns responsiveness to marketing efforts. We …
Persistent link: https://www.econbiz.de/10010336207
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A flexible brand choice model based on neural net methodology : a comparison to the linear utility multinomial logit model and its latent class extension
Hruschka, Harald; Fettes, Werner; Probst, Markus; Mies, … - In: OR spectrum : quantitative approaches in management 24 (2002) 2, pp. 127-143
Persistent link: https://www.econbiz.de/10001673539
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Die Quantifizierung von Markteintrittseffekten mit Verfahren der dynamischen Marktstrukturanalyse
Michaelis, Lea - 2005
Persistent link: https://www.econbiz.de/10003011428
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Multinomiale Logitmodelle mit linearen Splines zur Analyse der Markenwahl
Steinberger, Marion - 2002
Persistent link: https://www.econbiz.de/10001624633
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Private labe brand choice dynamics logit model inviolving demographic and psycholgraphic variables
Abhishej - In: South Asian journal of management : SAJM 21 (2014) 1, pp. 49-64
Persistent link: https://www.econbiz.de/10010373377
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Smartphone preferences and brand loyalty : a discrete choice model reflecting the reference point and peer effect
Kim, Junghun; Lee, Hyunjoo; Lee, Jongsu - In: Journal of retailing and consumer services 52 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012132216
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Multinomial logit models in marketing : from fundamentals to state-of-the-art
Elshiewy, Ossama; Guhl, Daniel; Boztuğ, Yasemin - In: Marketing : ZFP ; journal of research and management 39 (2017) 3, pp. 32-49
Persistent link: https://www.econbiz.de/10011780892
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Demand estimation for the Iranian automobile industry
Rahmati, Mohammad; Yousefi, Seyed Reza - In: The quarterly review of economics and finance : journal … 53 (2013) 3, pp. 277-284
Persistent link: https://www.econbiz.de/10010240954