Multinomial logit models in marketing : from fundamentals to state-of-the-art
by Ossama Elshiewy, Daniel Guhl and Yasemin Boztuğ
| Year of publication: |
2017
|
|---|---|
| Authors: | Elshiewy, Ossama ; Guhl, Daniel ; Boztuğ, Yasemin |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 39.2017, 3, p. 32-49
|
| Subject: | Multinomial Logit Models | Brand Choice | Discrete Choice Models | Consumer Heterogeneity | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Logit-Modell | Logit model | Diskrete Entscheidung | Discrete choice |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011780892