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Do consumers always spend more when coupon face value is larger? : the inverted U-shaped effect of coupon face value on consumer spending level

He, Jia; Yang, Sha; Lu, Xianghua; Park, C. Whan - In: Journal of marketing 82 (2018) 4, pp. 70-85

Persistent link: https://www.econbiz.de/10011880539

Why recommend a brand face-to-face but not on Facebook? : how word-of-mouth on online social sites differs from traditional word-of-mouth

Eisingerich, Andreas B; Chun, HaeEun Helen; Liu, Yeyi; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 120-128

Persistent link: https://www.econbiz.de/10010485541

Speed up, size down: how animated movement speed in product videos influences size assessment and product evaluation

Jia, He; Kim, B. Kyu; Ge, Lin - In: Journal of marketing 84 (2020) 5, pp. 100-116

Persistent link: https://www.econbiz.de/10012271500

Hedonic myopia : emphasizing hedonic benefits of non-perishable food makes consumers insensitive to expiration dates in food purchase

Choi, Kang Jun; Jia, He; Lee, Jae Young; Kim, B. Kyu; … - In: Journal of business research : JBR 138 (2022), pp. 193-202

Persistent link: https://www.econbiz.de/10013197803

Stars versus bars : how the aesthetics of product ratings "shape" product preference

Jia, He; Wan, Echo Wen; Zheng, Wanyi - In: Journal of consumer research : JCR ; an … 50 (2023) 1, pp. 142-166

Persistent link: https://www.econbiz.de/10014314346

Consumer equilibrium, demand effects, and efficiency in group buying

Ming, Liu; Tunca, Tunay I. - In: Manufacturing & service operations management : M & SOM 24 (2022) 3, pp. 1437-1456

Persistent link: https://www.econbiz.de/10013270779

The implicit association test on place-of-origin stereotyping for mobile phone brands based on user preferences data processing

Ge, Ying; He, Jibo; Pang, Huishan; Hu, Yuanyan; Gong, … - In: Inventi impact: retailing & consumer services (2020) 1, pp. 48-60

Persistent link: https://www.econbiz.de/10012320209

When historically cultural and creative products meet AR : the effect of augmented reality-based product display on consumers' product evaluation

Xu, Lan; Zhao, Shuangshuang; Chen, Quan; Cui, Nan; He, … - In: Nankai business review international 14 (2023) 1, pp. 161-176

Persistent link: https://www.econbiz.de/10014319266

How does cuteness become the cue? : investigating the impact of cute destination spokespersons on tourist travel intention

Ye, Ben Haobin; He, Junliang; Fong, Lawrence Hoc Nang; … - In: Journal of destination marketing & management 27 (2023), pp. 1-11

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Consumer Equilibrium, Demand Effects, and Efficiency in Group Buying

Ming, Liu; Tunca, Tunay I. - 2020

Group buying events, in which the unit price for a good or service declines with higher number of customer sign ups, are increasingly becoming popular for retailing goods and services, especially in emerging markets. This paper theoretically and empirically studies consumer equilibrium, pricing,...

Persistent link: https://www.econbiz.de/10014032962