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Konsumentenverhalten
Direktmarketing
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United Kingdom
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Großbritannien
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Marketing
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2008-2011
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Tapp, Alan
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Campsall, Dan
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Ursachi, George Marian
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European journal of marketing : EJM
1
Journal of social marketing : JSOCM
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ECONIS (ZBW)
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Field-capital theory and its implications for marketing
Tapp, Alan
;
Warren, Stella
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 200-222
Persistent link: https://www.econbiz.de/10003949209
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2
Exploring the relationship between car brands and risky driving
Tapp, Alan
;
Ursachi, George Marian
;
Campsall, Dan
- In:
Journal of social marketing : JSOCM
13
(
2023
)
4
,
pp. 554-571
Persistent link: https://www.econbiz.de/10014426714
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