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Konsumentenverhalten
Brasilien
36,593
Marketing
29,160
Brazil
27,988
Beziehungsmarketing
25,156
Relationship marketing
25,128
Messung
22,342
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21,639
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11,299
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10,807
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6,005
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5,758
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5,301
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5,164
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5,008
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4,917
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4,432
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4,426
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3,638
Armut
3,620
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3,534
Markenführung
3,450
Brand management
3,433
Welt
3,061
World
3,004
Electronics industry
2,915
Social Web
2,643
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2,639
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2,632
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2,565
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2,562
marketing
2,537
Electronic Commerce
2,474
Markenimage
2,372
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2,370
India
2,346
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2,319
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Han, Heesup
41
Hollebeek, Linda D.
32
Mattila, Anna S.
29
Verhoef, Peter C.
26
Huber, Frank
25
Kumar, V.
25
Loureiro, Sandra Maria Correia
23
Wiedmann, Klaus-Peter
21
Prentice, Catherine
20
Walsh, Gianfranco
20
Bang, Nguyen
19
Klaus, Philipp
19
Rather, Raouf Ahmad
18
Herrmann, Andreas
17
Ko, Eunju
17
Mittal, Vikas
17
Swoboda, Bernhard
17
Usman, Osly
17
Ahn, Jiseon
16
Gil Saura, Irene
16
Grewal, Dhruv
16
Gustafsson, Anders
16
Veloutsou, Cleopatra
16
Balaji, M. S.
15
Foscht, Thomas
15
Japutra, Arnold
15
Johnson, Lester W.
15
Khan, Imran
15
Lemon, Katherine N.
15
Quach, Sara
15
Schramm-Klein, Hanna
15
So, Kevin Kam Fung
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
15
Aksoy, Lerzan
14
Bauer, Hans H.
14
Das, Gopal
14
Hyun, Sunghyup Sean
14
Leckie, Civilai
14
McDonald, Heath
14
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American Marketing Association
24
Springer Fachmedien Wiesbaden
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National Bureau of Economic Research
6
Edward Elgar Publishing
5
Friedrich-Schiller-Universität Jena
4
Information Resources Management Association
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Haufe-Lexware GmbH & Co. KG
3
IGI Global
3
Peter Lang GmbH
3
Universität Mannheim
3
Verlag Dr. Kovač
3
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
Axel-Springer-Verlag / Marketing Anzeigen
2
Bain & Company <Boston, Mass.>
2
Books on Demand GmbH <Norderstedt>
2
European Marketing Academy
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA
2
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Hans-Böckler-Stiftung / Arbeitsgruppe Klima, Umwelt, Zukunft
2
Hochschule für Wirtschaft und Politik
2
NetLibrary, Inc
2
Springer-Verlag GmbH
2
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
2
Technische Universität Braunschweig
2
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2
Weltwirtschaftsforum
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2019, Austin, Tex.>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Akademische Verlagsgemeinschaft München
1
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Journal of retailing and consumer services
515
Journal of business research : JBR
417
International journal of hospitality management
170
The journal of services marketing
120
The journal of product & brand management
110
Psychology & marketing
95
The journal of brand management : an international journal
92
Cogent business & management
84
Asia Pacific journal of marketing and logistics
83
Journal of the Academy of Marketing Science
80
The international review of retail, distribution and consumer research
77
Journal of hospitality marketing & management
74
SpringerLink / Bücher
73
International journal of contemporary hospitality management
72
International journal of retail & distribution management
70
Journal of strategic marketing
70
Journal of travel and tourism marketing
70
The service industries journal
68
International journal of consumer studies
67
Journal of retailing
67
Journal of fashion marketing and management
64
European journal of marketing : EJM
62
Marketing intelligence & planning
60
Industrial marketing management : the international journal for industrial and high-tech firms
58
Journal of marketing
58
Journal of service management
57
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
54
International journal of retail and distribution management
53
International journal of internet marketing and advertising : IJIMA
52
Tourism management : research, policies, practice
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Services marketing quarterly
51
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
50
Journal of service research : JSR
50
The international journal of bank marketing : IJBM
48
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
44
Journal of marketing management : MM
42
Service business
42
International journal of electronic marketing and retailing : IJEMR
41
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
41
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Source
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ECONIS (ZBW)
11,290
EconStor
14
OLC EcoSci
8
USB Cologne (EcoSocSci)
4
RePEc
3
Showing
1
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10
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11,319
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1
Customer loyalty-related
marketing
measures in fashion markets
Möslein-Tröppner, Bodo
;
Stros, Michael
;
Říha, David
- In:
Central European business review : CEBR
9
(
2020
)
1
,
pp. 43-55
Persistent link: https://www.econbiz.de/10012295064
Saved in:
2
Conceptualization and
measurement
of customer perceived value in banks : a Brazilian contribution
Parente, Eduardo Soares
;
Costa, Francisco José
; …
- In:
The international journal of bank marketing : IJBM
33
(
2015
)
4
,
pp. 494-509
Persistent link: https://www.econbiz.de/10011384260
Saved in:
3
Measuring customer experience in service : a systematic review
Bueno, Eduardo Veiga
;
Weber, Tiziana Brenner Beauchamp
; …
- In:
The service industries journal
39
(
2019
)
11/12
,
pp. 779-798
Persistent link: https://www.econbiz.de/10012205844
Saved in:
4
Linguistic-based emotion analysis and recognition for measuring consumer satisfaction : an application of affective computing
Ren, Fuji
;
Quan, Changqin
- In:
Information technology and management
13
(
2012
)
4
,
pp. 321-332
Persistent link: https://www.econbiz.de/10009672454
Saved in:
5
Customer feedback metrics for
marketing
accountability
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Marketing accountability for marketing and …
,
(pp. 49-74)
.
2021
Persistent link: https://www.econbiz.de/10012653774
Saved in:
6
Benchmarking consumer perceptions of retail constructs for apparel merchandisers using magnitude estimation
Noe͏̈l, Noel Mark
- In:
Journal of fashion marketing and management
13
(
2009
)
3
,
pp. 325-342
Persistent link: https://www.econbiz.de/10003881558
Saved in:
7
Linking lifestyle to customer lifetime value : an exploratory study in an online fashion retail market
Dahana, Wirawan Dony
;
Miwa, Yukihiro
;
Morisada, Makoto
- In:
Journal of business research : JBR
99
(
2019
),
pp. 319-331
Persistent link: https://www.econbiz.de/10012023642
Saved in:
8
Online fashion shopping paradox : the role of customer reviews and facebook
marketing
Kawaf, Fatema
;
Istanbulluoglu, Doga
- In:
Journal of retailing and consumer services
48
(
2019
),
pp. 144-153
Persistent link: https://www.econbiz.de/10012001293
Saved in:
9
The moderating effects of in-store
marketing
on the relationships between shopping motivations and loyalty intentions
Jantarat, Jaratchwahn
;
Shannon, Randall
- In:
The international review of retail, distribution and …
26
(
2016
)
5
,
pp. 566-588
Persistent link: https://www.econbiz.de/10011625190
Saved in:
10
Experiential value : multi-item scale development and validation
Varshneya, Geetika
;
Das, Gopal
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 48-57
Persistent link: https://www.econbiz.de/10011628991
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