Consumers often encounter reminders of resource scarcity. However, relatively little is known about the psychological processes that such reminders instantiate. In this article, we posit that reminders of resource scarcity activate a competitive orientation, which guides consumers’ decision...

Giving gift is a part of culture yet it is also big business. In order to win this business, understanding gift giving behavior, particularly in specific markets, is essential. This study aims to explore gift giving behavior based on gift and recipient characteristics as well as to investigate...

This paper combines several large-scale surveys with different identification strategies to shed new light on the determinants of cooperative behavior. We provide evidence indicating that the well-being maximizing level of trust is above the income maximizing level. Higher trust is also linked...