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Does the brand affect the quality perception of news articles? : an experimental study on news media brands in Switzerland

Krebs, Isabelle - In: Journal of media business studies 14 (2017) 4, pp. 235-256

Persistent link: https://www.econbiz.de/10011888991

On the strategic use of attention grabbers

Eliaz, Kfir; Spiegler, Ran - In: Theoretical economics : TE ; an open access journal in … 6 (2011) 1, pp. 127-155

When a firm decides which products to offer or put on display, it takes into account the products' ability to attract attention to the brand name as a whole. Thus, the value of a product to the firm emanates from the consumer demand it directly meets, as well as the indirect demand it generates...

Persistent link: https://www.econbiz.de/10011695060

Online vs traditional: marketing challenge in the telecom market in Bosnia and Herzegovina

Tarik, Zaimovic; Adnan, Sutrovic - In: Economic review : journal of economics & business 16 (2018) 1, pp. 45-57

Understanding consumer behavior in media advertising enables companies to effectively direct marketing activities …, integrated marketing communication consists of messages sent to consumers using a set of various marketing instruments. The … attention to the marketing messages sent over the online media. Social networks are the marketing communication medium preferred …

Persistent link: https://www.econbiz.de/10012012589