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What is in a price? : evidence on quality signaling for experience goods

Rroshi, Daniela; Weichselbaumer, Michael - 2021

Persistent link: https://www.econbiz.de/10012501647

Signaling through price and quality to consumers with fairness concerns

Guo, Xiaomeng; Jiang, Baojun - In: Journal of marketing research : JMR 53 (2016) 6, pp. 988-1000

Persistent link: https://www.econbiz.de/10011648428

Quality and pricing decisions in a market with consumer information sharing

Jiang, Baojun; Yang, Bicheng - In: Management science : journal of the Institute for … 65 (2019) 1, pp. 272-285

Persistent link: https://www.econbiz.de/10011991407

Deceptive advertising with rational buyers

Piccolo, Salvatore; Tedeschi, Piero; Ursino, Giovanni - In: Management science : journal of the Institute for … 64 (2018) 3, pp. 1291-1310

Persistent link: https://www.econbiz.de/10011847230

Explaining bundle-framing effects with signaling theory

Moon, Jihwan; Shugan, Steven M. - In: Marketing science : the marketing journal of the … 37 (2018) 4, pp. 668-681

Persistent link: https://www.econbiz.de/10011916608

Deceptive advertising with rational buyers

Piccolo, Salvatore; Tedeschi, Piero; Ursino, Giovanni - 2015

We study a game in which two competing sellers supplying experience goods of different quality can induce a perspective buyer into a bad purchase through (costly) deceptive advertising. We characterize the equilibrium set of the game and argue that an important class of these outcomes features...

Persistent link: https://www.econbiz.de/10011774615