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Marketing-Mix
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Konsumentenverhalten
Marketing
18,650
Marketingmanagement
3,294
Marketing management
3,143
Theorie
2,246
Theory
2,238
Deutschland
2,146
Germany
1,725
Absatzpolitik
1,588
Consumer behaviour
1,272
USA
1,192
United States
1,069
Strategisches Management
1,040
Marktforschung
1,005
Marketingtheorie
794
Beziehungsmarketing
766
Relationship marketing
758
Marketing theory
757
Management
716
Market research
614
Werbung
608
Absatz
587
Markenführung
562
Brand management
561
Innovation
504
Online-Marketing
499
Internet marketing
463
Welt
421
World
421
Advertising
420
Unternehmen
407
Strategic management
399
Verbraucherverhalten
398
Aufsatzsammlung
388
Zielgruppe
380
KMU
369
SME
369
Dienstleistung
363
Electronic Commerce
356
Vereinigte Staaten
348
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313
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84
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Book / Working Paper
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508
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19
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Article in journal
371
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371
Aufsatz im Buch
149
Book section
149
Hochschulschrift
138
Collection of articles of several authors
126
Sammelwerk
126
Graue Literatur
107
Non-commercial literature
107
Thesis
105
Aufsatzsammlung
84
Lehrbuch
50
Konferenzschrift
46
Textbook
45
Arbeitspapier
44
Working Paper
44
Bibliografie enthalten
27
Bibliography included
27
Conference proceedings
27
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17
Fallstudie
17
Ratgeber
13
Collection of articles written by one author
11
Guidebook
11
Sammlung
11
Glossar enthalten
9
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9
Handbook
7
Handbuch
7
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5
Amtsdruckschrift
4
Conference paper
4
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4
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4
Konferenzbeitrag
4
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3
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3
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3
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3
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3
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English
911
German
354
Polish
8
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6
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Russian
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Wiedmann, Klaus-Peter
11
Sheth, Jagdish N.
10
Maclaran, Pauline
6
Parsons, Elizabeth
6
Rutschmann, Marc
6
Sandıkçı, Özlem
6
Alserhan, Baker Ahmad
5
Bosah, Genevieve
5
Brooksworth, Frederica
5
Halfmann, Marion
5
Hennigs, Nadine
5
Mogaji, Emmanuel
5
Olson, Jerry C.
5
Schiffman, Leon G.
5
Best, Roger J.
4
Bronnenberg, Bart J.
4
East, Robert
4
El-Bassiouny, Noha
4
Eliaz, Kfir
4
Foxall, Gordon R.
4
Gbadamosi, Ayantunji
4
Helm, Roland
4
Holbrook, Morris B.
4
Jafari, Aliakbar
4
Kanuk, Leslie Lazar
4
Kostelijk, Erik
4
Kuß, Alfred
4
Peter, Jerome Paul
4
Sabel, Hermann
4
Schneider, Willy
4
Spiegler, Ran
4
Tadajewski, Mark
4
Tomczak, Torsten
4
Warlop, Luk
4
Weiser, Christoph
4
Willcox, Matthew
4
Bauer, Hans H.
3
Belk, Russell W.
3
Chatzidakis, Andreas
3
Clerides, Sofronis
3
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American Marketing Association
23
Springer Fachmedien Wiesbaden
8
Edward Elgar Publishing
5
Information Resources Management Association
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Axel-Springer-Verlag / Marketing Anzeigen
2
Bain & Company <Boston, Mass.>
2
European Marketing Academy
2
Friedrich-Schiller-Universität Jena
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Hans-Böckler-Stiftung / Arbeitsgruppe Klima, Umwelt, Zukunft
2
Haufe-Lexware GmbH & Co. KG
2
Hochschule für Wirtschaft und Politik
2
Peter Lang GmbH
2
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
2
Technische Universität Braunschweig
2
Verlag Dr. Kovač
2
Weltwirtschaftsforum
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2019, Austin, Tex.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Athens Institute for Education and Research
1
Berliner Wissenschafts-Verlag
1
Canadian Center of Science and Education <Toronto>
1
Center for International Research in Consumers Location and Their Environments
1
Christian-Albrechts-Universität zu Kiel
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
Deutschland / Bundeswehr / Universität Hamburg
1
European Society for Opinion and Marketing Research, E.S.O.M.A.R.
1
Europäische Kommission / Statistisches Amt
1
Fachhochschule Reutlingen / European School of Business
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
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SpringerLink / Bücher
25
Journal of business research : JBR
21
Journal of Islamic marketing : JIMA
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
18
Gabler Edition Wissenschaft
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Springer eBook Collection
11
Journal of Islamic marketing
10
International journal of islamic marketing and branding
9
Marketing theory
9
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
8
Premier reference source
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of marketing management : MM
7
Journal of marketing research : JMR
7
Springer eBook Collection / Business and Economics
7
The connected customer : the changing nature of consumer and business markets
7
Edward Elgar E-Book Archive
6
European journal of marketing : EJM
6
Schriftenreihe Studien zum Konsumentenverhalten
6
AMA educators' proceedings
5
Asia Pacific journal of marketing and logistics
5
Business horizons
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Lehrbuch
5
Marketing and consumer psychology series
5
Psychology & marketing
5
Routledge interpretive marketing research
5
Schriftenreihe Schwerpunkt Marketing
5
Series / American Marketing Association
5
Discussion paper / Centre for Economic Policy Research
4
Europäische Hochschulschriften / 5
4
Frontrunners or copycats?
4
Journal of fashion marketing and management
4
Journal of historical research in marketing
4
Journal of macromarketing
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Legends in consumer behavior
4
Markt und Konsum
4
Palgrave Studies of Marketing in Emerging Economies
4
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ECONIS (ZBW)
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1
Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000856651
Saved in:
2
Einstellung des Verbrauchers zum Marketing
1992
Persistent link: https://www.econbiz.de/10000839542
Saved in:
3
Individual Marketing : Wege zum neuen Konsumenten
Beyering, Lutz
-
1987
Persistent link: https://www.econbiz.de/10000742807
Saved in:
4
Handling, marketing and consumption of aquaculture products in China : report of a study tour in China (14 - 30 Sept. 1982)
1983
Persistent link: https://www.econbiz.de/10000722194
Saved in:
5
Modern marketing
Hoffmann, Istvánné
-
1990
Persistent link: https://www.econbiz.de/10000813946
Saved in:
6
Produkt- und Ladengestaltung im Seniorenmarkt : ein verhaltenswissenschaftlicher Ansatz
Meyer-Hentschel, Hanne
-
1990
Persistent link: https://www.econbiz.de/10000817089
Saved in:
7
Der Stellenwert von Marktsignalen bei Qualitätsunsicherheit der Konsumenten : Ansatzpunkte aus der Informationsökonomie für einen gezielteren Einsatz der Marketinginstrumente
Tolle, Elisabeth
-
1990
Persistent link: https://www.econbiz.de/10000877457
Saved in:
8
Produktpräferenzanalyse : ein modelltheoretisches und methodisches Konzept zur Marktsimulation mittels Präferenzerfassungsmodellen
Gutsche, Jens
-
1995
Persistent link: https://www.econbiz.de/10000548208
Saved in:
9
Sonderangebotspolitik im Lebensmittel-Einzelhandel : eine empirische Analyse der Wirkungseffekte von Sonderangeboten auf der Grundlage von Scanner-Daten
Schmalen, Helmut
;
Pechtl, Hans
;
Schweitzer, Walter
-
1996
Persistent link: https://www.econbiz.de/10000554262
Saved in:
10
The people motivators : consumer and sales incentives in modern marketing
Turner, Howard M.
-
1973
Persistent link: https://www.econbiz.de/10000556695
Saved in:
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