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Moral integrity and relationship commitment : an empirical examination in a cross-cultural setting
Li, Fuan; Zhang, Sixue; Yang, Xuelian - In: Journal of business ethics : JOBE 151 (2018) 3, pp. 785-798
Persistent link: https://www.econbiz.de/10011910690
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The moderating role of Hofstede's cultural dimensions in the customer-brand relationship in China and India
Hur, Won-moo; Kang, Seongho; Kim, Minsung - In: Cross cultural management : an international journal 22 (2015) 3, pp. 487-508
Persistent link: https://www.econbiz.de/10011312552
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Brand trust in a cross-cultural context : test for robustness of an alternative measurement model
Li, Fuan; Xu, Lan; Li, Tiger; Zhou, Nan - In: The journal of product & brand management 24 (2015) 5, pp. 462-471
Persistent link: https://www.econbiz.de/10011443006
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Trust : an intercultural comparison of consumer perceptions
Davis, James H.; Lee, Monle; Ruhe, Jack - In: International journal of commerce and management 18 (2008) 2, pp. 150-165
Persistent link: https://www.econbiz.de/10003933874
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Managing Consumer Trust in Intercultural E-Commerce Transactions
Ray, Jeffrey - 2015
factors as: the privacy information consumers must provide, the confidence levels consumers have in their suppliers, the … can gain consumer confidence and demonstrate the quality of the offered goods via detailed product descriptions in their … helped raise consumer confidence. Consumer trust is found to be related to customer satisfaction. It takes a long time for …
Persistent link: https://www.econbiz.de/10014167756
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The link between government spending, consumer confidence and consumption expenditures in emerging market countries
Özerkek, Yasemin; Çelik, Sadullah - In: Panoeconomicus 57 (2010) 4, pp. 471-485
Persistent link: https://www.econbiz.de/10008823838
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Online brand community and consumer brand trust : analysis from Czech millennials
Amoah, John; Jibril, Abdul Bashiru; Egala, Sulemana Bankuoru - In: Cogent business & management 9 (2022) 1, pp. 1-16
To ensure effective and efficient relationship marketing, brand management has become an asset (pre-requisite) for quality service marketing to thrive. Brands have gone viral to develop communities to interact with existing and novice consumers. However, the relationships between these online...
Persistent link: https://www.econbiz.de/10014444128
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Social and demographic predictors of consumers' word of mouth engagement in Czechia
Mladenović, Dušan; Bruni, Roberto; Kalia, Prateek - In: Journal of international consumer marketing 33 (2021) 4, pp. 418-433
Persistent link: https://www.econbiz.de/10012607776
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Cross-cultural differences in movie selection : decision-making of German, U.S., and Singaporean media users for video-on-demand movies
Dogruel, Leyla - In: Journal of international consumer marketing 30 (2018) 2, pp. 115-127
Persistent link: https://www.econbiz.de/10011917526
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Cross-cultural research in alumni loyalty : an empirical study among master students from German and Russian universities
Iskhakova, Lilia; Hilbert, Andreas; Joehnk, Peter - In: Journal of nonprofit & public sector marketing 33 (2021) 4, pp. 457-492
Persistent link: https://www.econbiz.de/10012650503