//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Education problems and marketi...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Marketing
224
Marketingmanagement
127
Marketing management
90
Marketing theory
42
Marketingtheorie
42
Theorie
32
Theory
32
Strategisches Management
28
USA
28
United States
26
Soziomarketing
25
Marktforschung
24
Absatz
18
Social marketing
17
Strategic management
17
Management
15
Vereinigte Staaten
15
Nonprofit-Organisation
14
Social Marketing
14
Einführung
12
Beziehungsmarketing
11
Relationship marketing
11
Absatzpolitik
10
Nonprofit organization
10
Brand management
9
Consumer behaviour
9
Lehrbuch
9
Absatzplanung
8
Asien
8
Kundenmanagement
8
Markenführung
8
Welt
8
World
8
Markenpolitik
7
Marketingstrategie
7
Nonprofit marketing
7
Nonprofit-Marketing
7
Online-Marketing
7
Asia
6
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Book / Working Paper
7
Article
2
Type of publication (narrower categories)
All
Arbeitspapier
3
Graue Literatur
3
Non-commercial literature
3
Working Paper
3
Lehrbuch
2
Textbook
2
Article in journal
1
Aufsatz in Zeitschrift
1
more ...
less ...
Language
All
English
9
Author
All
Kotler, Philip
5
Dubois, Bernard
4
Czellar, Sandor
2
Laurent, Gilles
2
Ang, Swee Hoon
1
Armstrong, Gary
1
Cerf, Moran
1
Colehour, Julie
1
Garcia-Garcia, Manuel
1
García y García Hispaleto, Manuel
1
Lee, Nancy R.
1
Opresnik, Marc Oliver
1
Siew Meng Leong
1
Szellar, Sandor
1
more ...
less ...
Published in...
All
Les cahiers de recherche / HEC Paris
2
Best practices in international marketing
1
Cahier de recherche / Faculté des Sciences Economiques et Sociales, Hautes Etudes Commerciales, Université de Genève
1
Journal of creating value
1
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Understanding the consumer : a European perspective
Dubois, Bernard
-
2000
Persistent link: https://www.econbiz.de/10001490759
Saved in:
2
How consumers overcome ambivalence toward hedonic purchases? : A typology of consumer strategies
Dubois, Bernard
;
Laurent, Gilles
;
Czellar, Sandor
-
2005
Persistent link: https://www.econbiz.de/10003279938
Saved in:
3
Prestige brands or luxury brands? An exploratory inquiry on consumer perceptions
Dubois, Bernard
;
Szellar, Sandor
-
2002
Persistent link: https://www.econbiz.de/10001687929
Saved in:
4
Consumer rapport to luxury : analyzing complex and ambivalent attitudes
Dubois, Bernard
;
Laurent, Gilles
;
Czellar, Sandor
-
2001
Persistent link: https://www.econbiz.de/10001629393
Saved in:
5
The consumer in the age of coronavirus
Kotler, Philip
- In:
Journal of creating value
6
(
2020
)
1
,
pp. 12-15
Persistent link: https://www.econbiz.de/10014580386
Saved in:
6
The Asian apocalypse : crisis marketing for consumers and business
Ang, Swee Hoon
;
Siew Meng Leong
;
Kotler, Philip
- In:
Best practices in international marketing
,
(pp. 40-60)
.
2002
Persistent link: https://www.econbiz.de/10001680880
Saved in:
7
Consumer neuroscience
Cerf, Moran
(
ed.
);
Garcia-Garcia, Manuel
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011636294
Saved in:
8
Social marketing : behavior change for good
Lee, Nancy R.
;
Kotler, Philip
;
Colehour, Julie
-
2024
-
Seventh edition
Persistent link: https://www.econbiz.de/10014414152
Saved in:
9
Marketing : an introduction
Armstrong, Gary
;
Kotler, Philip
;
Opresnik, Marc Oliver
-
2020
-
Fourteenth edition, global edition
Persistent link: https://www.econbiz.de/10012384348
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->