We reformulate neoclassical consumer choice by focusing on γ, the marginal utility of money. As the opportunity cost of current expenditure, γ is approximated by the slope of the indirect utility function of the continuation. We argue that γ can largely supplant the role of an arbitrary...

This paper shows that the possibility of formally incorporating reference-dependence into the theory of consumer behavior was explored well before Kahneman and Tversky (1991); specifically, in separate papers by Alt, Samuelson or Bernardelli in late 1930s. These papers emerged within a debate on...

This study applies broad-based measures of household consumption expenditure and a utility proxy to estimate the effect of health state on the marginal utility of consumption using the Russia Longitudinal Monitoring Survey’s panel data covering 1994-2019. To do so, I estimate how an observed...