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Konsumentenverhalten
Wettbewerb
40,640
Competition
33,755
Marketing
19,055
Theorie
16,179
Theory
15,841
Preis
14,975
Werbung
13,888
Advertising
9,834
Price
9,262
Deutschland
8,257
USA
6,596
United States
5,935
Consumer behaviour
5,569
Germany
5,546
Marketingmanagement
4,063
Werbewirkung
3,940
Marketing management
3,892
Advertising effects
3,879
Internationaler Wettbewerb
3,554
International competition
3,474
EU-Staaten
3,081
Bank
3,060
EU countries
2,966
Welt
2,837
World
2,749
Preismanagement
2,732
Innovation
2,726
Pricing strategy
2,726
Online-Marketing
2,362
Internet marketing
2,320
Spieltheorie
2,101
Regulierung
2,017
Wettbewerbspolitik
1,991
Game theory
1,981
Regulation
1,795
Schätzung
1,787
Großbritannien
1,719
Competition policy
1,712
Estimation
1,687
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Undetermined
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1,116
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Article
3,488
Book / Working Paper
2,075
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30
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Graue Literatur
537
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537
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407
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289
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289
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265
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203
Collection of articles of several authors
159
Sammelwerk
159
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113
Konferenzschrift
60
Lehrbuch
57
Textbook
51
Bibliografie enthalten
41
Bibliography included
41
Conference proceedings
34
Conference paper
28
Konferenzbeitrag
28
Collection of articles written by one author
26
Sammlung
26
Case study
23
Fallstudie
23
Ratgeber
14
Guidebook
12
Reprint
10
Amtsdruckschrift
9
Glossar enthalten
9
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9
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9
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Marktinformation
8
Handbook
7
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English
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German
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11
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8
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2
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1
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1
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Septianto, Felix
21
Gierl, Heribert
16
Eisend, Martin
15
Eliaz, Kfir
15
Dahlén, Micael
13
Ghose, Anindya
12
Homburg, Christian
12
Pelsmacker, Patrick de
12
Wiedmann, Klaus-Peter
12
Yoon, Sukki
12
Matvos, Gregor
11
Seru, Amit
11
Taylor, Charles Raymond
11
Wu, Linwan
11
Armstrong, Mark
10
Chan, Kara
10
Dens, Nathalie
10
Diehl, Sandra
10
Grewal, Dhruv
10
Jiang, Baojun
10
Rosengren, Sara
10
Sheth, Jagdish N.
10
Shleifer, Andrei
10
Boerman, Sophie C.
9
Dulleck, Uwe
9
Evans, Nathaniel J.
9
Karle, Heiko
9
Mogaji, Emmanuel
9
Müller, Holger
9
Nair, Harikesh
9
Quach, Sara
9
Sahni, Navdeep S.
9
Spiegler, Ran
9
Thaichon, Park
9
Torres, Ivonne M.
9
Wagner, Udo
9
Anderson, Simon P.
8
Blundell, Richard W.
8
Crawford, Ian
8
De Giorgi, Giacomo
8
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National Bureau of Economic Research
25
American Marketing Association
23
Springer Fachmedien Wiesbaden
14
Axel-Springer-Verlag
8
Edward Elgar Publishing
7
Information Resources Management Association
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
Friedrich-Schiller-Universität Jena
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
INSEAD
3
Axel-Springer-Verlag / Marketing Anzeigen
2
Bain & Company <Boston, Mass.>
2
Deutschland / Bundeswehr / Universität Hamburg
2
European Marketing Academy
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Hans-Böckler-Stiftung / Arbeitsgruppe Klima, Umwelt, Zukunft
2
Haufe-Lexware GmbH & Co. KG
2
Hochschule für Wirtschaft und Politik
2
IGI Global
2
NetLibrary, Inc
2
Peter Lang GmbH
2
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
2
Technische Universität Braunschweig
2
Verlag Dr. Kovač
2
Weltwirtschaftsforum
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2019, Austin, Tex.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Allgemeiner Deutscher Automobil-Club
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Athens Institute for Education and Research
1
Avenir Suisse
1
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Published in...
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Journal of business research : JBR
141
International journal of advertising : the review of marketing communications
123
Journal of marketing communications
97
International journal of advertising : the quarterly review of marketing communications
70
Journal of advertising research
70
Journal of retailing and consumer services
66
Psychology & marketing
51
Journal of promotion management : innovations in planning and applied research
50
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
Journal of advertising
42
International journal of internet marketing and advertising : IJIMA
41
Journal of promotion management : JPM
41
Journal of advertising : official publication of the American Academy of Advertising
36
SpringerLink / Bücher
34
Journal of marketing research : JMR
33
European journal of marketing : EJM
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
32
Journal of marketing
30
Working paper / National Bureau of Economic Research, Inc.
30
Discussion paper / Centre for Economic Policy Research
28
Journal of retailing
28
Management science : journal of the Institute for Operations Research and the Management Sciences
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Journal of Islamic marketing : JIMA
26
Asia Pacific journal of marketing and logistics
25
Marketing letters : a journal of research in marketing
25
NBER working paper series
25
European journal of operational research : EJOR
24
Health marketing quarterly
24
Journal of current issues and research in advertising : JCIRA
24
Marketing : ZFP ; journal of research and management
24
NBER Working Paper
24
International journal of hospitality management
22
International journal of industrial organization
22
The journal of consumer marketing
21
The journal of product & brand management
21
CESifo working papers
20
International journal of consumer studies
20
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
20
Journal of international consumer marketing
20
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Source
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ECONIS (ZBW)
5,572
EconStor
17
RePEc
2
OLC EcoSci
1
USB Cologne (EcoSocSci)
1
Showing
1
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10
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5,593
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date (oldest first)
1
Interbrand choice, strategy, and bilateral market power
Porter, Michael E.
-
1976
Persistent link: https://www.econbiz.de/10000051072
Saved in:
2
Effects of quality and price appeals on consumers' internal reference prices and quality perceptions
Shirai, Miyuri
- In:
Modern economy
5
(
2014
)
8
,
pp. 831-840
Persistent link: https://www.econbiz.de/10011285053
Saved in:
3
Advertising expenditure and consumer prices
Rauch, Ferdinand
- In:
International journal of industrial organization
31
(
2013
)
4
,
pp. 331-341
Persistent link: https://www.econbiz.de/10009773873
Saved in:
4
The effects of prices, advertising, expenditures, and demographics on demand for nonalcoholic beverages
Okrent, Abigail M.
;
MacEwan, Joanna P.
- In:
Agricultural and resource economics review : ARER
43
(
2014
)
1
,
pp. 31-52
Persistent link: https://www.econbiz.de/10010367515
Saved in:
5
Joint pricing and advertising strategy with reference price effect
Lu, Lihao
;
Gou, Qinglong
;
Tang, Wansheng
;
Zhang, Jianxiong
- In:
International journal of production research
54
(
2016
)
17/18
,
pp. 5250-5270
Persistent link: https://www.econbiz.de/10011530197
Saved in:
6
Advertising expenditure and consumer prices
Rauch, Ferdinand
-
2011
Persistent link: https://www.econbiz.de/10009298226
Saved in:
7
Random advertising and monopolistic price dispersion
Bester, Helmut
- In:
Journal of economics & management strategy : JEMS
3
(
1994
)
3
,
pp. 545-559
Persistent link: https://www.econbiz.de/10001174693
Saved in:
8
Location does matter : the effect of display locations of regular price and sale price on consumers' responses in comparative price advertising
Jang, Jung Min
;
Park, Eun Young
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 1059-1085
Persistent link: https://www.econbiz.de/10012395642
Saved in:
9
Informative advertising and consumer search : evidence from a price transparency regulation in supermarkets
Ater, Itai
;
Rigbi, Oren
-
2018
Persistent link: https://www.econbiz.de/10012007650
Saved in:
10
Advertised reference price and sales price as anchors of the latitude of expected price and its impact on purchase intention
Sinha, Rajesh Kumar
;
Adhikari, Atanu
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1597-1611
Persistent link: https://www.econbiz.de/10011755192
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