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Accelerating the durable replacement cycle with marketing mix variables

Bayus, Barry L. - In: The journal of product innovation management : an … 5 (1988) 3, pp. 216-226

Persistent link: https://www.econbiz.de/10001071317

A segmentation model for the targeted marketing of consumer durables

Bayus, Barry L.; Mehta, Raj - 1994

Persistent link: https://www.econbiz.de/10000905508

Harnessing the power of word of mouth

Bayus, Barry L. - In: Innovation diffusion models of new product acceptance, (pp. 61-83). 1986

Persistent link: https://www.econbiz.de/10001308543

Consumers' pre-launch awareness and preference on movie sales

Moon, Sangkil; Kim, Junhee; Bayus, Barry L.; Yi, Youjae - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 1024-1046

Persistent link: https://www.econbiz.de/10011529759

Local consumers' reception of imported and domestic movies in the Korean movie market

Moon, Sangkil; Bayus, Barry L.; Yi, Youjae; Kim, Junhee - In: Journal of cultural economics 39 (2015) 1, pp. 99-121

Persistent link: https://www.econbiz.de/10011332882

Consumer forwards : concept and empirical analysis of a sports ticket market

Sainam, Preethika; Balasubramanian, Sridhar; Bayus, Barry L. - In: International journal of sport finance 10 (2015) 2, pp. 103-121

Persistent link: https://www.econbiz.de/10011284952

Consumer options : theory and an empirical application to a sports market

Sainam, Preethika; Balasubramanian, Sridhar; Bayus, Barry L. - In: Journal of marketing research : JMR 47 (2010) 3, pp. 401-414

Persistent link: https://www.econbiz.de/10003983702

Inferring Market Structure from Customer Response to Competing and Complementary Products

Elrod, Terry; Russell, Gary; Shocker, Allan; Andrews, Rick - 2014

We consider customer influences on market structure, arguing that market structure should explain the extent to which any given set of market offerings are substitutes or complements. We describe recent additions to the market structure analysis literature and identify promising directions for...

Persistent link: https://www.econbiz.de/10014037609