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What do university students expect from retail stores? : a comparative study of male and female students in Varanasi
Singh, D. B. - In: International journal of Indian culture and business … 23 (2021) 2, pp. 218-240
Persistent link: https://www.econbiz.de/10012598718
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On-the-go consumption : determinants and outlet patronage of a retail-shaping consumer behaviour
Heider, Raphael - 2012
Persistent link: https://www.econbiz.de/10009743614
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Are private label users attractive targets for retailer coupons?
Nies, Salome; Natter, Martin - In: International journal of research in marketing : IJRM ; … 27 (2010) 3, pp. 281-291
Persistent link: https://www.econbiz.de/10008664484
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Frequency domain analysis of consumer confidence, industrial production and retail sales for selected European countries
Mermod, Aslı Yüksel; Dudzevičiūtė, Gitana - In: Journal of business economics and management 12 (2011) 4, pp. 589-602
Persistent link: https://www.econbiz.de/10009533029
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Are Private Label Users Attractive Targets for Retailer Coupons?
Nies, Salome; Natter, Martin - 2010
Brand-nonspecific retailer coupons that entitle customers to assortment-wide discounts appeal in similar ways to national brand (NB) and private label (PL) users. The latter may be considered an attractive target group because they express high levels of deal proneness. However, it is unclear...
Persistent link: https://www.econbiz.de/10014045323
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Food scares & consumer behaviour : a European perspective
Mazzocchi, Mario; Lobb, Alexandra E.; Traill, Bruce - In: System dynamics and food networks research, the case of …, (pp. 55-64). 2007
Persistent link: https://www.econbiz.de/10003634536
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Food scares and trust : a European study
Mazzocchi, Mario; Lobb, Alexandra; Traill, Bruce; … - In: Journal of agricultural economics 59 (2008) 1, pp. 2-24
Persistent link: https://www.econbiz.de/10003619276
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Impact of water hardness on consumers' perception of laundry washing result in five European countries
Abeliotis, Konstadinos; Candan, Cevza; Amberg, Caroline; … - In: International journal of consumer studies 39 (2015) 1, pp. 60-66
Persistent link: https://www.econbiz.de/10011296956
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Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten
Krafft, Manfred (ed.) - 2005 - 1. Aufl.
Entwicklung und Grundlagen des internationalen Direktmarketing Nationales versus internationales Direktmarketing Prozesse und Rahmenbedingungen des internationalen Direktmarketing Internationale Direktmarketingstrategien von Unternehmen Erfolgsfaktoren des internationalen Direktmarketing Neue...
Persistent link: https://www.econbiz.de/10002493684