On-the-go consumption : determinants and outlet patronage of a retail-shaping consumer behaviour
Raphael Heider
| Year of publication: |
2012
|
|---|---|
| Authors: | Heider, Raphael |
| Subject: | Fast Food | Fast food | Konsumentenverhalten | Consumer behaviour | Einkaufsverhalten | Shopping behaviour | Einzelhandel | Retail trade | Schnellgastronomie | Fast-food industry | Deutschland | Germany | Niederlande | Netherlands |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XI, 193 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Oestrich-Winkel, EBS Univ. für Wirtschaft und Recht - Business School, Diss., 2012 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009743614