Besides other things, the effect of COVID-19 pandemic is evident in income and consumption pattern of the households. Income loss, fear of infection and movement restrictions has not only altered the amount and pattern of spending but has also changed the shopping behaviour of the consumers. In...

Milk tea is a well-known beverage that has been popular since 2011. The study investigates the factors that affect the consumer’s loyalty wherein consumer satisfaction and service quality are involved. Including the designs, tastes of milk tea, right measurement of ingredients, quality...