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Einführung von Innovationen :...
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Innovation management
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Innovationsmanagement
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Innovation
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New product development
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Produktentwicklung
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Deutschland
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Germany
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Industrie
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Innovation diffusion
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Talke, Katrin
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Heidenreich, Sven
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Snelders, Dirk
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The journal of product innovation management : an international publication of the Product Development & Management Association
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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ECONIS (ZBW)
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Information in Launch messages : stimulating the adoption of new high-tech consumer products
Talke, Katrin
;
Snelders, Dirk
- In:
The journal of product innovation management : an …
30
(
2013
)
4
,
pp. 732-749
Persistent link: https://www.econbiz.de/10009771321
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How to overcome pro-change bias : incorporating passive and active innovation resistance in innovation decision models
Talke, Katrin
;
Heidenreich, Sven
- In:
The journal of product innovation management : an …
31
(
2014
)
5
,
pp. 894-907
Persistent link: https://www.econbiz.de/10010416916
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3
Tarifwahl-Anomalien bei optionalen Mobilfunktarifen : eine Analyse der Ursachen von Flatrate-Präferenz und Flatrate-Bias
Heidenreich, Sven
;
Talke, Katrin
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
64
(
2012
)
3
,
pp. 280-307
Persistent link: https://www.econbiz.de/10009535966
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