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Consumer behaviour
26
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Research paper series / Stanford Graduate School of Business
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Brand management ; Vol. 2
2
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2
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ECONIS (ZBW)
26
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Pressed for time? : goal conflict shapes how time is perceived, spent, and valued
Etkin, Jordan
;
Evangelidis, Ioannis
;
Aaker, Jennifer
-
2014
Persistent link: https://www.econbiz.de/10011524563
Saved in:
2
Pressed for time? : goal conflict shapes how time is perceived, spent, and valued
Etkin, Jordan
;
Evangelidis, Ioannis
;
Aaker, Jennifer
- In:
Journal of marketing research : JMR
52
(
2015
)
3
,
pp. 394-406
Persistent link: https://www.econbiz.de/10011292875
Saved in:
3
The time vs. money effect : shifting product attitudes and decisions through personal connection
Mogilner, Cassie
(
contributor
);
Aaker, Jennifer
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003789007
Saved in:
4
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
5
Non-profits are seen as warm and for-profits as competent : firm stereotypes matter
Aaker, Jennifer
;
Vohs, Kathleen D.
;
Mogilner, Cassie
-
2010
Persistent link: https://www.econbiz.de/10003955410
Saved in:
6
Nonprofits are seen as warm and for‐profits as competent : firm stereotypes matter
Aaker, Jennifer
;
Vohs, Kathleen D.
;
Mogilner, Cassie
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
2
,
pp. 224-237
Persistent link: https://www.econbiz.de/10003997832
Saved in:
7
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
Saved in:
8
When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
Saved in:
9
How happiness impacts choice
Mogilner, Cassie
;
Aaker, Jennifer
;
Kamvar, Sepandar
-
2011
Persistent link: https://www.econbiz.de/10009316772
Saved in:
10
How happiness affects choice
Mogilner, Cassie
;
Aaker, Jennifer
;
Kamvar, Sepandar D.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
),
pp. 312-326
Persistent link: https://www.econbiz.de/10010383245
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