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Segmenting consumer decision-making styles (CDMS) toward marketing practice : a partial least squares (PLS) path modeling approach
Sajad Rezaei - In: Journal of retailing and consumer services 22 (2015), pp. 1-15
Persistent link: https://www.econbiz.de/10010468506
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An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna; Wirtz, Bernd W.; Langer, Paul F. - In: Journal of interactive marketing : a quarterly … 54 (2021), pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
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Selected contributions to market-based management
Sarstedt, Marko - 2008
Persistent link: https://www.econbiz.de/10003743726
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Unternehmensreputation und Kaufverhalten : methodische Aspekte komplexer Strukturmodelle
Eberl, Markus - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003335976
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Unternehmensreputation und Kaufverhalten : Methodische Aspekte komplexer Strukturmodelle
Eberl, Markus (contributor) - 2006
Motivation -- Reputation als unternehmerische Zielgröße -- Die Relevanz von Unternehmensreputation für unternehmerisches Handeln -- Konstruktspezifikation: Methodische Aspekte für die Anwendbarkeit der Strukturgleichungsanalyse -- Ein Untersuchungsdesign für die Kundenwirkung von...
Persistent link: https://www.econbiz.de/10013516612
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The path from brand communities through word of mouth to the intentions to adopt video streaming service : a two-stage framework
Barajas-Portas, Karla; Reyes-Mercado, Pável - In: International journal of business competition and … 6 (2018) 2, pp. 80-104
Persistent link: https://www.econbiz.de/10011916470
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E-service quality dimensions' effect on customers' willingness to buy : structural equation modelling approach
Kumar, Anil; Dash, Manoj Kumar - In: International journal of services and operations management 22 (2015) 3, pp. 287-303
Persistent link: https://www.econbiz.de/10011522590
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Trust, perceived benefit, and purchase intention in C2C e-commerce : an empirical examination in China
Zhao, Shukuan; Fang, Yiwen; Zhang, Weiyong; Jiang, Hong - In: Journal of global information management : an official … 28 (2020) 1, pp. 121-141
Persistent link: https://www.econbiz.de/10012183262
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Service quality and attitudinal loyalty : the mediating effect of delight on retail banking relationships
Coetzee, Alex; Coetzee, Johan - In: Global business & economics review 21 (2018) 1, pp. 120-138
Persistent link: https://www.econbiz.de/10012126577
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A mindful product acceptance model
Ta, Anh; Prybutok, Victor - In: Journal of decision systems 27 (2018) 1, pp. 19-36
Persistent link: https://www.econbiz.de/10012161892