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Konsumentenverhalten
Gender
30,779
Geschlecht
27,233
Südkorea
21,365
South Korea
21,195
Werbewirkung
7,992
Advertising effects
7,766
Hong Kong
7,449
Hongkong
7,350
gender
6,624
Weibliche Arbeitskräfte
5,798
Women workers
5,767
Consumer behaviour
5,131
Lohnstruktur
4,653
Wage structure
4,608
USA
4,214
China
4,161
Women
4,146
United States
4,035
Werbung
3,927
Geschlechterdiskriminierung
3,925
Advertising
3,919
Gender discrimination
3,882
Frauen
3,747
Schätzung
3,139
Estimation
2,966
Japan
2,922
Deutschland
2,706
Theorie
2,564
Theory
2,512
Germany
2,455
Gleichberechtigung
2,355
Gender equality
2,316
Online-Marketing
2,256
Internet marketing
2,246
India
2,191
Weibliche Führungskräfte
2,146
Women managers
2,117
Experiment
2,027
Indien
2,009
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870
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897
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4
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3,972
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Graue Literatur
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185
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157
Arbeitspapier
143
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130
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99
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36
Konferenzbeitrag
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25
Sammelwerk
25
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15
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14
Sammlung
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Case study
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Lehrbuch
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7
Bibliography included
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Konferenzschrift
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Textbook
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Reprint
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Amtsdruckschrift
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Doctoral Thesis
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German
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Gierl, Heribert
26
Septianto, Felix
24
Pelsmacker, Patrick de
22
Dens, Nathalie
19
Diehl, Sandra
17
Chan, Kara
16
Yoon, Sukki
16
Huber, Frank
15
Eisend, Martin
14
Esch, Franz-Rudolf
13
Han, Heesup
13
Mattila, Anna S.
13
Muehling, Darrel D.
13
Pauwels, Koen
13
Reijmersdal, Eva A. van
13
Boerman, Sophie C.
12
Choi, Yung Kyun
11
Hudders, Liselot
11
Jang, Soocheong
11
Kareklas, Ioannis
11
Ko, Eunju
11
Matthes, Jörg
11
Stafford, Marla Royne
11
Torres, Ivonne M.
11
Wilbur, Kenneth C.
11
Wu, Linwan
11
Bellman, Steven
10
Dahlén, Micael
10
Dodoo, Naa Amponsah
10
Naderer, Brigitte
10
Phau, Ian
10
Taylor, Charles Raymond
10
Workman, Jane E.
10
Zúñiga, Miguel Ángel
10
Bauer, Hans H.
9
Evans, Nathaniel J.
9
Kim, Seongseop
9
Rosengren, Sara
9
Bang Nguyen Viet
8
Ghose, Anindya
8
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National Bureau of Economic Research
6
Springer Fachmedien Wiesbaden
3
Erasmus Research Institute of Management
2
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Cash in East Asia <Veranstaltung> <2016, Ludwigshafen am Rhein>
1
Center of Market Oriented Product and Production Management
1
Center of Market Oriented Product and Production Management <Mainz>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fakultät für Wirtschaftswissenschaften, Technische Universität Ilmenau
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Shaker Verlag
1
Technische Universität Dresden
1
Universität Bremen
1
Universität Mannheim
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Journal of business research : JBR
181
International journal of advertising : the review of marketing communications
140
Journal of marketing communications
140
Journal of retailing and consumer services
126
International journal of advertising : the quarterly review of marketing communications
94
Psychology & marketing
77
Journal of promotion management : innovations in planning and applied research
72
Journal of promotion management : JPM
68
Journal of advertising research
67
International journal of internet marketing and advertising : IJIMA
58
International journal of hospitality management
52
Journal of international consumer marketing
47
Asia Pacific journal of marketing and logistics
46
Journal of advertising : official publication of the American Academy of Advertising
46
International journal of consumer studies
45
Marketing letters : a journal of research in marketing
44
European journal of marketing : EJM
43
The journal of product & brand management
42
The journal of consumer marketing
41
Journal of marketing research : JMR
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
39
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
Marketing intelligence & planning
36
The journal of brand management : an international journal
36
Young consumers : insight and ideas for responsible marketers
35
Journal of fashion marketing and management
33
Journal of global marketing
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Journal of travel and tourism marketing
33
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of current issues and research in advertising : JCIRA
30
Health marketing quarterly
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Marketing : ZFP ; journal of research and management
26
Tourism management : research, policies, practice
26
European journal of marketing
25
Journal of current issues and research in advertising
24
Cogent business & management
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
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Source
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ECONIS (ZBW)
5,047
EconStor
17
OLC EcoSci
3
RePEc
1
USB Cologne (EcoSocSci)
1
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5,069
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1
You eat "like a girl" :
gender
differences in content and effects of food advertising depicting sports
Castonguay, Jessica
;
Bakir, Aysen
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
3
,
pp. 233-256
Persistent link: https://www.econbiz.de/10012243196
Saved in:
2
Consumer response to advertising endorsers' sexual information : Western individualism vs. Eastern Confucian conservatism
Choi, Hojoon
;
Kim, Jooyoung
;
Kim, Bong-chul
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 459-483
Persistent link: https://www.econbiz.de/10011979100
Saved in:
3
Examining the impact of television-program-induced emotions on online word-of-mouth toward television advertising
Nian, Tingting
;
Hu, Yuheng
;
Chen, Cheng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 605-632
Persistent link: https://www.econbiz.de/10012599905
Saved in:
4
Advertising's impact on pre-schoolers' brand knowledge and materialism
Watkins, Leah
;
Aitken, Robert
;
Robertson, Kirsten
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 583-591
Persistent link: https://www.econbiz.de/10011620097
Saved in:
5
Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
Saved in:
6
The impact of informational and emotional television ad content on online search and sales
Guitart, Ivan A.
;
Stremersch, Stefan
- In:
Journal of marketing research
58
(
2021
)
2
,
pp. 299-320
Persistent link: https://www.econbiz.de/10012492707
Saved in:
7
TV advertising and online sales : a case study of intertemporal substitution effects for an online travel platform
Lambrecht, Anja
;
Tucker, Catherine
;
Zhang, Xu
- In:
Journal of marketing research
61
(
2024
)
2
,
pp. 248-270
Persistent link: https://www.econbiz.de/10014584195
Saved in:
8
Investigating the impact of television advertising and eWOM on brand equity creation
Ruzzier, Maja Konečnik
;
Petek, Nusa
- In:
Market : review for marketing theory and practice
34
(
2022
)
2
,
pp. 127-143
Persistent link: https://www.econbiz.de/10013535721
Saved in:
9
Digital engagement with Super Bowl commercials : analysing likeability, length, and mood
Loveland, Karen Ann
;
Smith, Katherine Taken
;
Smith, L. …
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 275-289
Persistent link: https://www.econbiz.de/10014311030
Saved in:
10
Attributes of likeable television commercials in Asia
Fam, Kim Shyan
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 418-432
Persistent link: https://www.econbiz.de/10003768848
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