This article presents a two-part classroom exercise that requires students first to identify their source of moral authority, and second to use that moral authority to make a moral judgment, establish moral intent, and engage in moral behavior [Jones 1991]. First, students identify their moral...

We investigate whether depleting people's cognitive resources (or "willpower") affects the degree to which they are susceptible to framing effects. Recent research in social psychology and economics has suggested that willpower is a resource that can be temporarily depleted and that a depleted...

Im vorliegenden Beitrag werden zunächst zentrale Herausforderungen auf dem Gebiet der Consumer Science in Forschung und Lehre benannt. Darauf aufbauend wird das Konzept des Masterstudiengangs Consumer Science an der TU München erläutert und schließlich ein Ausblick gegeben.

The paper presents the mean aspects concerning the student's behaviour when they by products and services. In this order, we have analyzed the all products and services bought by the students from the Faculty of Economics and Business Administration – specialization Marketing, between 1st and...