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Konsumentenverhalten
Werbung
13,855
Krankenhaus
13,293
Hospital
12,057
Advertising
11,324
Werbewirkung
3,867
Advertising effects
3,806
Consumer behaviour
3,369
Deutschland
3,185
Gesundheitsversorgung
3,064
Health care
3,062
USA
2,678
Theorie
2,453
United States
2,452
Theory
2,406
Germany
2,391
Gesundheitswesen
2,279
Health care system
2,112
Dienstleistungsqualität
1,896
Service quality
1,892
Internet marketing
1,882
Online-Marketing
1,881
advertising
1,406
Patienten
1,379
Patients
1,377
Managed care
1,072
Marketing
1,067
Integrierte Versorgung
1,041
Wettbewerb
919
Krankenhausfinanzierung
872
Brand management
847
Krankenhauskosten
846
Hospital costs
840
Markenführung
826
Competition
811
Hospital financing
808
Großbritannien
749
Gesundheitskosten
747
Ärzte
745
Health care costs
742
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Online availability
All
Undetermined
1,614
Free
635
Type of publication
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Article
2,489
Book / Working Paper
760
Journal
14
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Article in journal
2,390
Aufsatz in Zeitschrift
2,390
Graue Literatur
166
Non-commercial literature
166
Working Paper
148
Arbeitspapier
135
Aufsatz im Buch
91
Book section
91
Hochschulschrift
63
Thesis
47
Collection of articles of several authors
40
Sammelwerk
40
Aufsatzsammlung
22
Konferenzschrift
22
Conference paper
16
Konferenzbeitrag
16
Conference proceedings
11
Bibliografie enthalten
10
Bibliography included
10
Lehrbuch
9
Collection of articles written by one author
8
Sammlung
8
Textbook
8
Market information
6
Marktinformation
6
Case study
5
Fallstudie
5
Reprint
4
Bibliografie
3
Guidebook
3
Ratgeber
3
Festschrift
2
Doctoral Thesis
1
Fallstudiensammlung
1
Glossar enthalten
1
Glossary included
1
Mehrbändiges Werk
1
Mikroform
1
Multi-volume publication
1
Nachschlagewerk
1
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English
3,156
German
108
Russian
3
Arabic
1
Bulgarian
1
Danish
1
French
1
Dutch
1
Norwegian
1
Portuguese
1
Swedish
1
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Author
All
Septianto, Felix
23
Eisend, Martin
15
Gierl, Heribert
14
Dahlén, Micael
12
Pelsmacker, Patrick de
12
Taylor, Charles Raymond
12
Wu, Linwan
11
Yoon, Sukki
11
Dens, Nathalie
10
Diehl, Sandra
10
Rosengren, Sara
10
Seiler, Stephan
10
Wilbur, Kenneth C.
10
Boerman, Sophie C.
9
Chan, Kara
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Sahni, Navdeep S.
9
Thaichon, Park
9
Torres, Ivonne M.
9
Dodoo, Naa Amponsah
8
Hudders, Liselot
8
Quach, Sara
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Choi, Yung Kyun
7
Gaynor, Martin
7
Moshary, Sarah
7
Propper, Carol
7
Terlutter, Ralf
7
Wilson, Christopher
7
Arora, Taanika
6
Bang Nguyen Viet
6
Bundorf, M. Kate
6
Chen, Huan
6
Douven, Rudy
6
Esch, Franz-Rudolf
6
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National Bureau of Economic Research
12
Axel-Springer-Verlag
8
Springer Fachmedien Wiesbaden
7
American Marketing Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
NetLibrary, Inc
1
OECD / Committee on Consumer Policy
1
Office of Consumer Education and Information, Health Maintenance Organization Service, Health Services and Mental Health Administration, United States Department of Health Education and Welfare
1
Organisation for Economic Co-operation and Development
1
Point-of-Purachse Advertising Institute
1
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Published in...
All
International journal of advertising : the review of marketing communications
125
Journal of business research : JBR
107
Journal of marketing communications
99
International journal of advertising : the quarterly review of marketing communications
71
Journal of advertising research
65
Journal of promotion management : innovations in planning and applied research
48
Journal of retailing and consumer services
46
Journal of promotion management : JPM
45
Journal of advertising
41
International journal of internet marketing and advertising : IJIMA
40
Psychology & marketing
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
International journal of hospitality management
37
Journal of advertising : official publication of the American Academy of Advertising
35
Health marketing quarterly
29
European journal of marketing : EJM
24
Journal of current issues and research in advertising : JCIRA
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Asia Pacific journal of marketing and logistics
20
Journal of international consumer marketing
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Marketing letters : a journal of research in marketing
19
Journal of marketing
18
Journal of marketing research : JMR
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
International journal of consumer studies
17
Journal of current issues and research in advertising
17
The journal of consumer marketing
17
Journal of global marketing
16
Marketing : ZFP ; journal of research and management
16
Journal of business ethics : JOBE
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of hospitality marketing & management
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
International journal of pharmaceutical and healthcare marketing : IJPHM
14
Marketing intelligence & planning
14
Young consumers : insight and ideas for responsible marketers
14
European journal of marketing
13
Journal of historical research in marketing
12
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Source
All
ECONIS (ZBW)
3,249
EconStor
14
Showing
1
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of
3,263
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date (oldest first)
1
Essays on the industrial organization of medical care
Ho, Katherine
-
2005
Persistent link: https://www.econbiz.de/10003384508
Saved in:
2
Competition and consumer choice in option demand markets
Sorek, Gilad
-
2015
Persistent link: https://www.econbiz.de/10011406682
Saved in:
3
Focus, uncertain needs, and consumer choice in the
hospital
industry
Sfekas, Andrew
- In:
Manufacturing & service operations management : M & SOM
22
(
2020
)
3
,
pp. 446-460
Persistent link: https://www.econbiz.de/10012242916
Saved in:
4
Competition and consumer choice in option demand markets
Sorek, Gilad
- In:
Economics letters
146
(
2016
),
pp. 13-16
Persistent link: https://www.econbiz.de/10011618965
Saved in:
5
"See your doctor" : the impact of direct-to-consumer
advertising
on patients with different affliction levels
Liu, Qiang
;
Liu, Hongju
;
Kalwani, Manohar U.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10012229423
Saved in:
6
Direct to consumer
advertising
of robotic heart bypass surgery : effectiveness, patient satisfaction and clinical outcomes
Kiani, Soroosh
;
Kurian, Dinesh
;
Henkin, Stanislav
; …
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
4
,
pp. 358-375
Persistent link: https://www.econbiz.de/10011643421
Saved in:
7
Multi-click attribution in sponsored search
advertising
: an empirical study in hospitality industry
Anderson, Chris K.
;
Cheng, Ming
- In:
Cornell hospitality quarterly : CQ
58
(
2017
)
3
,
pp. 253-262
Persistent link: https://www.econbiz.de/10011736828
Saved in:
8
Demand for health insurance
McGuire, Thomas G.
-
2012
Persistent link: https://www.econbiz.de/10011498351
Saved in:
9
HMO plans, self-selection and utilization of health care services
Shin, Jaeun
;
Moon, Sangho
- In:
Applied economics
39
(
2007
)
19/21
,
pp. 2769-2784
Persistent link: https://www.econbiz.de/10003609543
Saved in:
10
A dynamic model of health plan choice from a real options perspective
Sengupta, Bhaswati
;
Kreier, Rachel E.
- In:
Atlantic economic journal : AEJ
39
(
2011
)
4
,
pp. 401-419
Persistent link: https://www.econbiz.de/10009425959
Saved in:
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