Direct to consumer advertising of robotic heart bypass surgery : effectiveness, patient satisfaction and clinical outcomes
Year of publication: |
2016
|
---|---|
Authors: | Kiani, Soroosh ; Kurian, Dinesh ; Henkin, Stanislav ; Desai, Pranjal ; Brunel, Frederic ; Poston, Robert |
Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 2364540-4. - Vol. 10.2016, 4, p. 358-375
|
Subject: | Satisfaction | Expectations | Robotic | Coronary artery bypass grafting | Direct to consumer | Minimally invasive surgery | Kundenzufriedenheit | Customer satisfaction | Patienten | Patients | Krankenhaus | Hospital | Roboter | Robot | Chirurgie | Surgery | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Werbung | Advertising |
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