sources of consumption. Using unique data from two surveys conducted in rural Uganda including both hypothetical and real …

Pricing policy for any experience good faces a key tradeoff. On one hand, a price reduction increases immediate demand … and hence more people learn about the product. On the other hand, lower prices may serve as price anchors and, through a … Uganda in which three health products differing in their scope for learning were initially offered either for free or for …

In a field experiment in Uganda, we find that demand after a free distribution of three health products is lower than …