Do we always drink the same coffee? : the effect of weight and colour on takeaway coffee perception
Year of publication: |
2022
|
---|---|
Authors: | Sakarya, Asli ; Dortyol, Ibrahim Taylan |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1758-7212, ZDB-ID 2253957-8. - Vol. 23.2022, 1, p. 72-89
|
Subject: | Colour | Congruency | Multisensory interaction | Price | Sensory marketing | Weight | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Kaffee | Coffee | Kaffeeanbau | Coffee farming | Kaffeemarkt | Coffee market |
-
Consumer perceptions of nonnutritive sweetened coffee in the quick service restaurant industry
Mathe-Soulek, Kimberly, (2015)
-
A quantitative study on the fair trade coffee consumer
Cailleba, Patrice, (2009)
-
The brand new Brazilian specialty coffee market
GuimarĂ£es, Elisa Reis, (2019)
- More ...
-
Do we always drink the same coffee? The effect of weight and colour on takeaway coffee perception
Sakarya, Asli, (2021)
-
Kitapci, Olgun, (2013)
-
Dortyol, Ibrahim Taylan, (2014)
- More ...