With a population of 1.2 billion, and an economy that will likely double in size by 2015, India is destined to become one of the largest consumer markets in the world over the next decade. This text examines the likely development of this vast economic marketplace

In einem von der Bundesregierung in Auftrag gegebenen Forschungsprojekt über die Auswirkungen der geänderten gesetzlichen Ladenschlußzeiten am 1. November 1996 wird festgestellt, daß die zeitliche Beschränkung der Öffnungsaktivitäten des Einzelhandels nicht mehr den Anforderungen, die von...

This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands,...

This volume presents the proceedings of the 2017 International Conference on National Brand & Private Label Marketing - a collection of original, rigorous and highly relevant contributions. The 2017 NB&PL marketing conference offers a unique academic forum where researchers present and discuss...

The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that retailers, store brand managers and national brand...