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Promoting sustainability by marketing green products to non-adopters
Tuten, Tracy L. - In: Revue Gestion 2000 : management & prospective 30 (2013) 2, pp. 93-102
Persistent link: https://www.econbiz.de/10009784927
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Do social advergames affect brand attitudes and advocacy?
Tuten, Tracy L.; Ashley, Christy - In: Journal of marketing communications 22 (2016) 3, pp. 236-255
Persistent link: https://www.econbiz.de/10011613162
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Creative strategies in social media marketing : an exploratory study of branded social content and consumer engagement
Ashley, Christy; Tuten, Tracy L. - In: Psychology & marketing 32 (2015) 1, pp. 15-27
Persistent link: https://www.econbiz.de/10011287649
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Personality determinants of online shopping: explaining online purchase intentions using a hierarchical approach
Bošnjak, Michael; Galesic, Mirta; Tuten, Tracy - In: Journal of business research : JBR 60 (2007) 6, pp. 597-605
Persistent link: https://www.econbiz.de/10003486961
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The perfect gift card : an exploration of teenagers' gift card associations
Tuten, Tracy L.; Kiecker, Pamela - In: Psychology & marketing 26 (2009) 1, pp. 67-90
Persistent link: https://www.econbiz.de/10003812199