taste decreases in distance but this relationship is not monotonic. The contribution of consumer taste to actual export … product quality explain twice as much of the variation in export revenues than cost. …

consumer taste using a control function approach and perform a decomposition of export revenues of firm-products to establish … the importance of representative consumer taste relative to quality and marginal cost in export success. We find …, consumer taste is an important and separate demand determinant to explain export revenues. Depending on the product, taste for …

consumer taste using a control function approach and perform a decomposition of export revenues of firm-products to establish … the importance of representative consumer taste relative to quality and marginal cost in export success. We find …, consumer taste is an important and separate demand determinant to explain export revenues. Depending on the product, taste for …