Technology and brand selection : the mediating effect of cognition in Indian retail
Year of publication: |
2019
|
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Authors: | Ojha, Satish Chandra |
Published in: |
International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 2458823-4. - Vol. 17.2019, 1, p. 21-41
|
Subject: | brand selection | Indian retail | mediation effect | perceived quality | service quality | technology | Dienstleistungsqualität | Service quality | Indien | India | Einzelhandel | Retail trade | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Kundenzufriedenheit | Customer satisfaction | Produktqualität | Product quality |
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