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How and when to use the political cycle to identify advertising effects
Moshary, Sarah; Shapiro, Bradley T.; Song, Jihong - In: Marketing science : the marketing journal of the … 40 (2021) 2, pp. 283-304
Persistent link: https://www.econbiz.de/10012504956
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Causal inference using mediation analysis or instrumental variables : full mediation in the absence of conditional independence
Otter, Thomas; Pachali, Max J.; Mayer, Stefan; … - In: Marketing : ZFP ; journal of research and management 40 (2018) 2, pp. 41-57
Persistent link: https://www.econbiz.de/10011873946
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Do high consumers of sugar-sweetened beverages respond differently to proce changes? : a finite mixture IV-Tobit approach
Etilé, Fabrice; Sharma, Anurag - In: Health economics 24 (2015) 9, pp. 1147-1163
Persistent link: https://www.econbiz.de/10011334111
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How and When to Use the Political Cycle to Identify Advertising Effects
Moshary, Sarah - 2020
A central challenge in estimating the causal effect of TV advertising on demand is isolating quasi-random variation in advertising. Political advertising, which topped $14 billion in expenditures in 2016, has been proposed as a plausible source of such variation and thus a candidate for an...
Persistent link: https://www.econbiz.de/10012481544
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How and when to use the political cycle to identify advertising effects
Moshary, Sarah; Shapiro, Bradley T.; Song, Jihong - 2020
Persistent link: https://www.econbiz.de/10012254382
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Healthier lifestyles after retirement in Europe? : evidence from SHARE
Celidoni, Martina; Rebba, Vincenzo - In: The European journal of health economics : HEPAC ; … 18 (2017) 7, pp. 805-830
Persistent link: https://www.econbiz.de/10011869054
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How and When to Use the Political Cycle to Identify Advertising Effects
Moshary, Sarah - 2020
A central challenge in estimating the causal effect of TV advertising on demand is isolating quasi-random variation in advertising. Political advertising, which topped $14 billion in expenditures in 2016, has been proposed as a plausible source of such variation and thus a candidate for an...
Persistent link: https://www.econbiz.de/10012848914
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How and When to Use the Political Cycle to Identify Advertising Effects
Moshary, Sarah; Shapiro, Bradley; Song, Jihong - 2022
A central challenge in estimating the causal effect of TV advertising on demand is isolating quasi-random variation in advertising. Political advertising, which topped $14 billion in expenditures in 2016, has been proposed as a plausible source of such variation and thus a candidate for an...
Persistent link: https://www.econbiz.de/10013296080
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Sentimental business cycles
Lagerborg, Andresa; Pappa, Euē; Ravn, Morten O. - In: The review of economic studies : RES 90 (2023) 3, pp. 1358-1393
Persistent link: https://www.econbiz.de/10014320293
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A system-wide analysis of international consumption patterns
Selvanathan, Saroja - 1993
Persistent link: https://www.econbiz.de/10000344525