Joint product display in videos may help customers to not only evaluate the attributes of products that can influence their individual demands (direct effect) but also learn about the complementarity between them that may cause additional correlation in their demands (spillover effect). To...

Im vorliegenden Beitrag werden zunächst zentrale Herausforderungen auf dem Gebiet der Consumer Science in Forschung und Lehre benannt. Darauf aufbauend wird das Konzept des Masterstudiengangs Consumer Science an der TU München erläutert und schließlich ein Ausblick gegeben.

The paper presents the mean aspects concerning the student's behaviour when they by products and services. In this order, we have analyzed the all products and services bought by the students from the Faculty of Economics and Business Administration – specialization Marketing, between 1st and...

Young consumers are playing vibrant role in online shopping. The increasing use of Internet by the younger generation provides an emerging prospect for online retailers. Recognizing the factors affecting young consumers' buying behaviour would be of greater help to develop their marketing...