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Consumer learning as a determinant of a multi-partner loyalty program's effectiveness : a behaviorist and long-term perspective
Frisou, Jean; Yildiz, Hélène - In: Journal of retailing and consumer services 18 (2011) 1, pp. 81-91
Persistent link: https://www.econbiz.de/10008839770
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Lernbedarf und Lernkosten von Bankkunden im Internet-Banking : eine finanztypspezifische Studie zur Geldanlageproblematik
Eickemeyer, Andrea - 2006
Persistent link: https://www.econbiz.de/10003395707
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A cross-cultural exploration of situated learning and coping
Bose, Mousumi; Ye, Lilly - In: Journal of retailing and consumer services 24 (2015), pp. 42-50
Persistent link: https://www.econbiz.de/10010528612
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Of clouds and zombies : how and when analogical learning improves evaluations of really new products
Herzenstein, Michal; Hoeffler, Steve - In: Journal of consumer psychology : JCP : the official … 26 (2016) 4, pp. 550-557
Persistent link: https://www.econbiz.de/10011597881
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Memories as assets : strategic memory protection in choice over time
Zauberman, Gal; Ratner, Rebecca K.; Kim, B. Kyu - In: Journal of consumer research : JCR ; an … 35 (2008/09) 5, pp. 715-728
Persistent link: https://www.econbiz.de/10003807408
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Reorienting consumer education using social learning theory : sustainable development via authentic consumer pedagogy
McGregor, Sue L. T. - In: International journal of consumer studies 33 (2009) 3, pp. 258-266
Persistent link: https://www.econbiz.de/10003850060
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The impact of learning style on web shopper electronic catalog feature preference
Hossain, Muhammad Muazzem; Abdullah, ABM; Prybutok, … - In: Journal of electronic commerce research : JECR 10 (2009) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10003886446
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Smart subcategories : how assortment formats influence consumer learning and satisfaction
Poynor, Cait; Wood, Stacy - In: Journal of consumer research : JCR ; an … 37 (2010/11) 1, pp. 159-175
Persistent link: https://www.econbiz.de/10003982973
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The role of situated learning in coping with stressful professional service experiences : an exploratory perspective
Bose Godbole, Mousumi - In: The journal of retail marketing management research : JRMMR 2 (2009/10) 2, pp. 24-41
Persistent link: https://www.econbiz.de/10003946221
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Pragmatic learning theory : an inquiry-action framework for distributed consumer learning in online communities
Jayanti, Rama K.; Singh, Jagdip - In: Journal of consumer research : JCR ; an … 36 (2009/10) 6, pp. 1058-1081
Persistent link: https://www.econbiz.de/10003962967