Consumer learning as a determinant of a multi-partner loyalty program's effectiveness : a behaviorist and long-term perspective
Year of publication: |
2011
|
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Authors: | Frisou, Jean ; Yildiz, Hélène |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 18.2011, 1, p. 81-91
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Subject: | Kundenbindungsprogramm | Loyalty program | Wirtschaftlichkeit | Economic effectiveness | Konsumentenverhalten | Consumer behaviour | Lernen | Learning | Lernpsychologie | Learning psychology | Frankreich | France |
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