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Customer integration 4.0 : leveraging customer knowledge in innovation processes by using digital technologies
Füller, Kathrin Jasmin - 2017
Persistent link: https://www.econbiz.de/10011809713
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Design and a deep customer insight approach to innovation
Price, Rebecca; Wrigley, Cara - In: Journal of international consumer marketing 28 (2016) 2, pp. 92-105
Persistent link: https://www.econbiz.de/10011459996
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The innovation effect of user design : exploring consumers' innovation perceptions of firms selling products designed by users
Schreier, Martin; Fuchs, Christoph; Dahl, Darren W. - In: Journal of marketing 76 (2012) 5, pp. 18-32
Persistent link: https://www.econbiz.de/10009782922
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Generation-C : creative consumers in a world of intellectual property rights
Kietzmann, Jan H.; Angell, Ian O. - In: International journal of technology marketing : IJTMkt 9 (2014) 1, pp. 86-98
Persistent link: https://www.econbiz.de/10010399459
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Determinants for adoption of new products : an empirical study on smart phone customers in Delhi NCR
Gera, Navneet; Yadav, Sangeeta; Dana, Leo Paul; Mittal, … - In: International journal of business information systems : … 43 (2023) 2, pp. 143-163
Persistent link: https://www.econbiz.de/10014307442
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The impact of crowdsourcing and user-driven innovation on R&D departments' innovation activity : application of multivariate correspondence analysis
Szopik-Depczyńska, Katarzyna; Dembińska, Izabela; … - In: Equilibrium : quarterly journal of economics and … 19 (2024) 1, pp. 171-206
Persistent link: https://www.econbiz.de/10014520451
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A contemporary and systematic literature review of user-centric innovation : a consumer perspective
Gamble, Jordan Robert; Brennan, Michael; McAdam, Rodney - In: International journal of innovation management 20 (2016) 1, pp. 1650011-1-45
Persistent link: https://www.econbiz.de/10011472836
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Exploring traditional and new web-based methods to involve customers in new product development
Liu, Wei; Ye, Songhe; Moultrie, James - In: International journal of product development : IJPD 23 (2019) 1, pp. 42-64
Persistent link: https://www.econbiz.de/10012041729
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The value of marketing crowdsourced new products as such : evidence from two randomized field experiments
Nishikawa, Hidehiko; Schreier, Martin; Fuchs, Christoph; … - In: Journal of marketing research : JMR 54 (2017) 4, pp. 525-539
Persistent link: https://www.econbiz.de/10011743668