Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Why and how do creative thinki...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Creativity
18
Kreativität
18
Advertising
14
Werbung
14
Advertising industry
10
Werbewirtschaft
10
Advertising effects
6
Werbewirkung
6
Consumer behaviour
4
Internet marketing
4
Marketing management
4
Marketingmanagement
4
Online-Marketing
4
Advertising planning
3
Dienstleistungsqualität
3
Service quality
3
USA
3
United States
3
Werbeplanung
3
Advertising media
2
Best practise
2
Beziehungsmarketing
2
Communication strategy
2
Content marketing
2
Customer satisfaction
2
Kundenzufriedenheit
2
Neuseeland
2
New Zealand
2
Relationship marketing
2
Social Web
2
Social media
2
Social media strategy
2
Social web
2
Werbeträger
2
creativity
2
Absorptive capacity
1
Advertising creativity
1
Artificial intelligence
1
Australia
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Koslow, Scott
4
Al-Shuaili, Ahmed Hamed
1
Ang, Lawrence
1
Costley, Carolyn
1
D'Alessandro, Steven
1
Kilgour, Mark
1
Shamdasani, Prem N.
1
Touchstone, Ellen E.
1
more ...
less ...
Published in...
All
Advances in industrial and labor relations
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
2
How consumer heterogeneity muddles the international advertising debate
Koslow, Scott
;
Costley, Carolyn
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 221-244
Persistent link: https://www.econbiz.de/10003978091
Saved in:
3
Customer behaving badly!
Ang, Lawrence
;
Koslow, Scott
- In:
Advances in industrial and labor relations
19
(
2012
),
pp. 181-207
Persistent link: https://www.econbiz.de/10009746039
Saved in:
4
The linguistic servicescape : speaking their language may not be enough
Touchstone, Ellen E.
;
Koslow, Scott
;
Shamdasani, Prem N.
; …
- In:
Journal of business research : JBR
72
(
2017
),
pp. 147-157
Persistent link: https://www.econbiz.de/10011645555
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
