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Konsumentenverhalten
Consumer behaviour
78,724
Marketing
19,002
Theorie
15,504
Theory
15,216
Willingness to pay
10,455
Zahlungsbereitschaftsanalyse
9,883
Beziehungsmarketing
9,460
Relationship marketing
9,439
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7,856
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7,852
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6,661
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6,624
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6,620
Deutschland
6,364
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6,325
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5,719
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5,543
Marketingmanagement
5,527
Online retailing
5,526
Kundenzufriedenheit
5,455
Customer satisfaction
5,451
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5,363
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4,835
Social Web
4,826
Social web
4,824
Internet marketing
4,781
Experiment
4,718
Markenartikel
4,488
Einzelhandel
4,452
Brand
4,449
Dienstleistungsqualität
4,361
Service quality
4,358
Retail trade
4,301
Price discrimination
4,178
Preisdifferenzierung
4,133
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4,073
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1,709
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1,047
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Han, Heesup
115
Belk, Russell W.
110
Mattila, Anna S.
97
Grunert, Klaus G.
92
Lusk, Jayson L.
83
Phau, Ian
83
Huber, Frank
80
Gierl, Heribert
78
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
74
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
67
Loureiro, Sandra Maria Correia
67
Nayga, Rodolfo M.
66
Septianto, Felix
66
Stavins, Joanna
65
Agarwal, Sumit
64
Foxall, Gordon R.
63
Wansink, Brian
63
Paul, Justin
59
Jang, Soocheong
57
Janssen, Maarten C. W.
56
Laroche, Michel
55
Verhoef, Peter C.
55
Ko, Eunju
54
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Walsh, Gianfranco
52
Cherchye, Laurens
51
Thøgersen, John
51
Hollebeek, Linda D.
50
Krishna, Aradhna
50
Rajagopal
50
Rock, Bram de
50
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National Bureau of Economic Research
506
Springer Fachmedien Wiesbaden
86
OECD
44
American Marketing Association
34
International Energy Agency
30
IGI Global
28
Information Resources Management Association
23
Verlag Dr. Kovač
20
Books on Demand GmbH <Norderstedt>
19
Institut für Demoskopie Allensbach
18
Edward Elgar Publishing
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Nordic Council of Ministers
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Friedrich-Schiller-Universität Jena
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INSEAD
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Universität Mannheim
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RWTH Aachen
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Österreichisches Institut für Wirtschaftsforschung
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Christian-Albrechts-Universität zu Kiel
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Deutscher Dialogmarketing Verband
9
Gesellschaft für Konsum-, Markt- und Absatzforschung
9
Nomos Verlagsgesellschaft
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Axel-Springer-Verlag
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Centro studi investimenti sociali
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European University Institute / Department of Economics
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Europäische Kommission / Gemeinsame Forschungsstelle
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Robert Schuman Centre for Advanced Studies
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Center for Economic Research <Tilburg>
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Erasmus Research Institute of Management
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Organisation for Economic Co-operation and Development
7
Weltwirtschaftsforum
7
Center of Market Oriented Product and Production Management
6
Deutschland / Bundeswehr / Universität Hamburg
6
Europäische Kommission
6
Findomestic Banca <Florenz>
6
Helmut-Schmidt-Universität
6
Peter Lang GmbH
6
Schweiz / Bundesamt für Statistik
6
Trinity College Dublin / Department of Economics
6
Universitat Pompeu Fabra / Departament d'Economia i Empresa
6
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Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,929
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
505
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
The journal of brand management : an international journal
355
European journal of marketing : EJM
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
319
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
295
International journal of retail & distribution management
292
Journal of fashion marketing and management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
SpringerLink / Bücher
282
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
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ECONIS (ZBW)
78,527
EconStor
541
OLC EcoSci
43
RePEc
20
USB Cologne (EcoSocSci)
19
BASE
3
ArchiDok
3
USB Cologne (business full texts)
1
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1
Modelling preference heterogeneity for theatre tickets : a discrete choice modelling approach on Royal Danish Theatre booking data
Baldin, Andrea
;
Hansen, Trine Bille
- In:
Applied economics
50
(
2018
)
5
,
pp. 545-558
Persistent link: https://www.econbiz.de/10011847022
Saved in:
2
Preisspreizung und Preispflege in mehrstufigen Absatzkanälen : theoretische Fundierung und empirische Analysen im Konsumgütermarkt
Anselstetter, Sabine
-
2010
Persistent link: https://www.econbiz.de/10013430856
Saved in:
3
Algorithmic harm in consumer markets
Bar-Gill, Oren
;
Sunstein, Cass R.
;
Talgam-Cohen, Inbal
-
2023
-
Draft 1/10/23
Persistent link: https://www.econbiz.de/10013493136
Saved in:
4
Segmentspezifische Analyse des Preisverhaltens : eine theoretische und empirische Analyse des Konzepts der Preissegmentierung
Stamer, Hans H.
-
2006
Persistent link: https://www.econbiz.de/10013429894
Saved in:
5
How efficient is dynamic pricing for sport events? : designing a dynamic pricing model for Bayern Munich
Kemper, Christopher
;
Breuer, Christoph
- In:
International journal of sport finance
11
(
2016
)
1
,
pp. 4-25
Persistent link: https://www.econbiz.de/10011452042
Saved in:
6
Effect of adjacent product price on customer's willingness to pay of focal brand : a Bayesian approach
Adhikari, Atanu
- In:
Theoretical economics letters
7
(
2017
)
7
,
pp. 1940-1949
Persistent link: https://www.econbiz.de/10011785586
Saved in:
7
Impact of mixed bundling type on consumers' value perception
Li, Nan
;
Song, Jae-Do
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2167-2182
Persistent link: https://www.econbiz.de/10013412125
Saved in:
8
Online-Shopping bei Konsumgütern : ein empirischer Branchenvergleich zur Erklärung von Kaufabsicht und Aufpreisbereitschaft
Huber, Frank
;
Lenzen, Johann Michael
;
Schönrock, Bianca
; …
-
2013
-
1. Auflage
Persistent link: https://www.econbiz.de/10013432226
Saved in:
9
Consumers' tastes and the optimal price gap
Pettini, Anna
-
1998
Persistent link: https://www.econbiz.de/10000994022
Saved in:
10
How well do you know your spectators? : a study on spectator segmentation based on preference analysis and willingness to pay for tickets
Kaiser, Mario
;
Ströbel, Tim
;
Woratschek, Herbert
; …
- In:
European Sport management quarterly : ESMQ
19
(
2019
)
2
,
pp. 178-200
Persistent link: https://www.econbiz.de/10012177389
Saved in:
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