When 2+2 is not the same as 1+3 : understanding customer reactions to partitioned prices
Year of publication: |
2009
|
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Authors: | Hamilton, Rebecca W. ; Srivastava, Joydeep |
Published in: |
GfK marketing intelligence review : Marketingforschung für die Praxis. - Nürnberg : GfK, ISSN 1865-5866, ZDB-ID 2498727-X. - 2009, 2, p. 24-31
|
Subject: | Konsumgütermarketing | Consumer goods marketing | Preisdifferenzierung | Price discrimination | Zahlungsbereitschaftsanalyse | Willingness to pay | Konsumentenverhalten | Consumer behaviour |
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