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Management's contribution to Internet Commerce benefit - experiences of online small businesses
Poon, Simpson - In: Managing information technology in small business : …, (pp. 279-298). 2002
Persistent link: https://www.econbiz.de/10001761679
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The effects of consumer engagement behavior on the growth of social media brand community : evidence from an SME
He, Xiaoyun; Negahban, Arash - In: International journal of e-business research : an … 13 (2017) 1, pp. 25-43
Persistent link: https://www.econbiz.de/10011654715
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Online branding strategies of family SME wineries : a Hungarian-German comparative study
Paunović, Ivan; Obermayer, Nóra; Kovari, Edit - In: Journal of family business management : JFBM 12 (2022) 3, pp. 450-467
Persistent link: https://www.econbiz.de/10013536294
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Social media insights for non-luxury fashion SMEs in emerging markets : evidence from young consumers
Senanu, Bright; Anning-Dorson, Thomas; Tackie, Nii Nookwei - In: Journal of fashion marketing and management 27 (2023) 6, pp. 965-987
Persistent link: https://www.econbiz.de/10014430532
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Investigating behavior intention toward s-commerce adoption by small businesses in Saudi Arabia
Alotaibi, Haifa Ghazzai; Aloud, Monira Essa - In: International journal of e-business research : IJEBR ; … 19 (2023) 1, pp. 1-27
Persistent link: https://www.econbiz.de/10015051160
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Do online hotel rating schemes influence booking behaviors?
Casaló, Luis V.; Flavián Blanco, Carlos; Guinalíu, Miguel - In: International journal of hospitality management 49 (2015), pp. 28-36
Persistent link: https://www.econbiz.de/10011377610
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New consumer behavior : a review of research on eWOM and hotels
Serra Cantallops, Antoni; Salvi, Fabiana - In: International journal of hospitality management 36 (2014), pp. 41-51
Persistent link: https://www.econbiz.de/10010239340
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Online consumer review factors affecting offline hotel popularity : evidence from Tripadvisor
Xie, Karen L.; Chen, Chihchien; Wu, Shinyi - In: Journal of travel and tourism marketing 33 (2016) 1/3, pp. 211-223
Persistent link: https://www.econbiz.de/10011484734
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Discussion of "Website morphing"
Varian, Hal R. - In: Marketing science : the marketing journal of the … 28 (2009) 2, pp. 224
Persistent link: https://www.econbiz.de/10003843223
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Opinion Evolution of Online Consumer Reviews in the E-Commerce Environment
Wan, Yan - 2017
Online consumer reviews play an important role in shaping potential customers' purchase decisions in e-commerce. Previous studies have analyzed the influence of online consumer reviews on sales, mainly considering factors such as reviewers' and viewers' profiles, information provided, and...
Persistent link: https://www.econbiz.de/10012958473