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The Design Communication Assessment Scale (DCAS) : assessing and adjusting the effectiveness of product design communications
Sample, Kevin L.; Hulland, John; Sevilla, Julio; … - In: Journal of marketing research 61 (2024) 1, pp. 27-48
Persistent link: https://www.econbiz.de/10014584162
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Ease of reading of mandatory information on Canadian food product labels
Mackey, Mary Alton; Metz, Marilyn - In: International journal of consumer studies 33 (2009) 4, pp. 369-381
Persistent link: https://www.econbiz.de/10003865111
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Psychology of performance and preference: advantages, disadvantages, drivers and obstacles to the achievement of congruence
Moss, Gloria A. - In: The journal of brand management : an international journal 14 (2006/07) 4, pp. 343-358
Persistent link: https://www.econbiz.de/10003469712
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Visual aesthetics in store environment and its moderating role on consumer intention
Vieira, Valter Afonso - In: Journal of consumer behaviour : an international … 9 (2010) 5, pp. 364-380
Persistent link: https://www.econbiz.de/10008701454
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Geometry in the marketplace
Greenleaf, Eric A.; Raghubir, Priya - In: Visual marketing : from attention to action ; …, (pp. 113-142). 2008
Persistent link: https://www.econbiz.de/10009260342
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Communicating packaging eco-friendliness : an exploration of consumers’ perceptions of eco-designed packaging
Magnier, Lise; Crié, Dominique - In: International journal of retail & distribution management 43 (2015) 4/5, pp. 350-366
Persistent link: https://www.econbiz.de/10011298831
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Understanding consumers' in-store visual perception : the influence of package design features on visual attention
Clement, Jesper; Kristensen, Tore; Grønhaug, Kjell - In: Journal of retailing and consumer services 20 (2013) 2, pp. 234-239
Persistent link: https://www.econbiz.de/10009734248
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On the visual appearance of objects
Nefs, Harold T. - In: Product experience, (pp. 11-39). 2008
Persistent link: https://www.econbiz.de/10003724567
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Semantics : meanings and contexts of artifacts
Krippendorff, Klaus; Butter, Reinhart - In: Product experience, (pp. 353-375). 2008
Persistent link: https://www.econbiz.de/10003724587
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Duftwirkungen auf die Markenwahrnehmung : Ergebnisse einer empirischen Studie
Hehn, Patrick - 2005 - 1. Aufl
Persistent link: https://www.econbiz.de/10003298074