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The web of influencers : a marketing-audience classification of (potential) social media influencers
Ouvrein, Gaëlle; Pabian, Sara; Giles, David; Hudders, … - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 13/14, pp. 1313-1342
Persistent link: https://www.econbiz.de/10012695280
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Classification of stakeholders activism aiming to influence corporate social responsibility
Dziawgo, Danuta - In: Copernican Journal of Finance & Accounting : CJF&A 11 (2022) 4, pp. 89-105
Persistent link: https://www.econbiz.de/10014328655
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Konsumentenbeobachtung am Point of Sale : ein Beobachtungsverfahren zur Erfassung des emotionalen Kaufverhaltens
Rüdell, Monique - 1993
Persistent link: https://www.econbiz.de/10000349013
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The role of WWW sites in delivering brand's value : the user-based evaluation
Breite, Rainer; Koskinen, Kaj U. - In: International journal of electronic marketing and … 2 (2008/09) 1, pp. 39-58
Persistent link: https://www.econbiz.de/10003650993
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Spatially enabled customer segmentation using a data classification method with uncertain predicates
Fan, Bo; Zhang, Pengzhu - In: Decision support systems : DSS ; the international journal 47 (2009) 4, pp. 343-353
Persistent link: https://www.econbiz.de/10003901627
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The role of service type, familiarity, contact and internet experience when shopping online for services
Scarpi, Daniele; Dall'Olmo Riley, Francesca; Manaresi, … - In: E-Services : opportunities and threats, (pp. 133-156). 2007
Persistent link: https://www.econbiz.de/10003490284
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EIS for consumers classification and support decision making in a power utility database
Guerrero Alonso, Juan Ignacio; León de Mora, Carlos; … - In: Enterprise information systems and implementing IT …, (pp. 103-118). 2010
Persistent link: https://www.econbiz.de/10003973942
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Toward a classification system of relational activity in consumer electronic communities : the moderators' tale
Hair, Neil; Clark, Moira; Shapiro, Melanie - In: Journal of relationship marketing : innovations & … 9 (2010) 1, pp. 54-65
Persistent link: https://www.econbiz.de/10003974300
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Towards a typology of consumer survey research
Greig, Ian D. - 2007
Persistent link: https://www.econbiz.de/10003539128
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Consideration, choice, and classifying loyalty
Terech, Andres; Bucklin, Randolph E.; Morrison, Donald G. - In: Marketing letters : a journal of research in marketing 20 (2009) 3, pp. 209-225
Persistent link: https://www.econbiz.de/10003873468